In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and...more
If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles -
Far too many professionals, including attorneys,...more
3/11/2025
/ Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Partners ,
Law Practice Management ,
Leadership ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Strategic Planning ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why when a lawyer or their colleagues vet a ghostwriter, the ghostwriter should make it clear that they will also be...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through the five ways thought leadership can attract lateral attorneys and staff, as well as attorneys fresh out of law...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers can take their relationships with their clients and referral sources to another level by co-authoring thought...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers need to make their thought leadership nonperishable if they want it to endure and be relevant, valuable, and...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why today, content is a credential for lawyers.
Today, in this age of content marketing and thought-leadership marketing,...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) provides four reasons why law firms should use original research as part of their marketing and business development efforts,...more
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how, with a particular two-pronged strategy, corporate law firms need not have to choose between either publishing client alerts quickly but...more
At industry conferences, look past the main stage for sources of thought leadership inspiration.
When attorneys attend industry conferences, it is not unusual for them to draw inspiration for future thought leadership...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon?
Use these links to do...more
[Listen to this episode on Apple Podcasts, Spotify, or...more
Outlining will make you a more effective writer. Start doing it every time you write.
I know what you’re thinking.
When you hear the word “outline” in the context of writing, your mind probably goes back to middle...more
You don’t have to wait for incoming referrals to show up. You can proactively pursue them through strategic referral marketing efforts -
Two lawyers. Two different situations. One common thread.
The first lawyer is...more
Your thought leadership content is a potent marketing and business development tool because it allows clients and referral sources to sample what a working relationship with you might look like....more
If you want your thought leadership to continue to be relevant, valuable, and compelling for years after you first publish it, draft it in a way that keeps it from going stale quickly....more
The data you glean from your referrals and referral sources is the key to increasing your referrals and growing your law firm.
Do you know who referred you the most potential new clients over the past year or two?...more
Are you and your law firm running conflicts checks on your and your colleagues’ thought-leadership marketing content? Yes, really, I am talking about running conflicts checks on your and your colleagues’ blog posts, bylined...more
10/31/2022
/ Business Development ,
Conflicts of Interest ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Rules of Professional Conduct ,
Strategic Planning ,
Thought Leadership
Content can do more for your law firm than just marketing. It can level up your recruiting efforts.
It is a great time to be an in-demand attorney. But not so much for those law firms recruiting—or trying to...more
8/10/2022
/ Business Development ,
Content Publishing ,
Content Strategy ,
Diversity and Inclusion Standards (D&I) ,
Lateral Hiring ,
Law Firm Associates ,
Law Firm Partners ,
Legal Recruiting ,
Professional Development ,
Strategic Planning ,
Young Lawyers