Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens client relationships. The real challenge is uniting lawyers on one platform to centralise...more
Creating deep connections with clients can lead to new opportunities for law firms to gain a greater understanding of their goals.
In today’s episode of the CMO Series Podcast, Will Eke is joined by Ian Ribald, Chief...more
With podcast listening at a record high, there’s a significant opportunity for law firms to reach their target audience. In episode 166 of the CMO Series Podcast, we dive into the world of podcasting and learn how an...more
Looking beyond the legal marketing industry offers invaluable insights and fresh perspectives that can drive true innovation. In today’s episode of the Passle CMO Series Podcast, Will Eke welcomes Halina Kochanowicz, Chief...more
In-person events and conferences still hold significant value for legal marketing and BD teams, but choosing the right events and identifying opportunities is key to maximising their potential.
In this episode of the Passle...more
Mapping the clients’ buying journey is key to successfully aligning content to meet their needs.
Someone with extensive experience across multiple industries in doing just that is Vicky Cunningham, Marketing Director at...more
The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and strong relationships are no longer enough to guarantee repeat business.
These are...more
For any seasoned marketing and BD professional, it can be tempting to make the move into the world of consulting and set up as a sole trader.
While there are rewards to be reaped, there are also many factors to consider...more
Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting compelling brand narratives, and fostering a cohesive firm culture, all contribute to a brand...more
Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a black box and isn’t fully leveraged by firm leaders.
On this episode of the CMO Series...more
The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player in the development and success of a firm’s culture.
Today, Will Eke is lucky to welcome...more
Every law firm is at a different stage of professionalizing its approach to business development. Today, Will Eke has the pleasure of talking to Nicole Miles the Chief Clients & Markets Officer for Dentons Canada Region, to...more
On our recent CMO Series Webinar, Will Eke was delighted to be joined by Michael Rynowecer, Founder and President of The BTI Consulting Group, to delve into their insights on CMO mobility and the opportunities for law firms...more
In the changing landscape of legal marketing and business development, the importance of a growth mindset cannot be overstated.
This episode of the CMO Series Podcast brings you a conversation with Emily Rogers, Chief...more
Perceived resistance from clients and a strong focus on billable hours could explain why law firms have been slower to adopt client listening programs.
Today on the Passle CMO Series, Will Eke is lucky to welcome JeanMarie...more
Diversity, Equity and Inclusion. Nearly all law firms have a DEI policy in place but how many are truly progressive when it comes to creating an inclusive and equitable environment for lawyers and business professionals to...more
Client feedback programs are nothing new to law firms. But there are a number of other ways that the CMO and marketing teams can contribute to enhancing the client service experience.
In this week’s episode of the CMO...more
Managing the firm’s reputation is perhaps one of the most critical roles a legal marketing function can play. Actively managing how the firm is perceived, by both internal and external stakeholders, is key to its...more
Many firms are looking to gain a competitive advantage by being closer to their clients, but client-facing business development roles are no longer the sole responsibility of lawyers.
On this edition of the CMO Series, Will...more
We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve had with the world’s top legal Marketing and Business Development leaders over the past...more
The legal industry is built on precedent. It's important for firms, and for Business Development professionals in particular, to challenge the established ways of doing things if there are better options available.
This...more
A legal client's experience is defined by conversations between individuals, one-to one-emails and all the small micro-interactions that happen every day between that client and their law firm. This creates an unenviable...more
Business development is a relatively new career path. Knowing exactly how to build a career and what is best practice for establishing yourself in the industry is not easy for business development professionals at any stage...more
Every firm is trying to get closer to clients and build their profile in particular industries.
In this episode, Will Eke is lucky to be joined by Lee Garfinkle, Chief Client Development and Relationship Officer at Goodwin,...more
In this episode of Passle's CMO Series podcast, Will Eke is joined by Beth Huffman, Director of Marketing at Nelson Mullins, to discuss how to approach talent as a marketing leader in a law firm.
They cover:
- The...more