While many firms strive to put clients first, today we’re exploring what it truly means to be 'client-shaped' and how the role of the CMO is evolving to instil that mindset across organisations.
No one is better equipped to...more
Client feedback programs are nothing new to law firms. But there are a number of other ways that the CMO and marketing teams can contribute to enhancing the client service experience.
In this week’s episode of the CMO...more
Many firms are looking to gain a competitive advantage by being closer to their clients, but client-facing business development roles are no longer the sole responsibility of lawyers.
On this edition of the CMO Series, Will...more
A legal client's experience is defined by conversations between individuals, one-to one-emails and all the small micro-interactions that happen every day between that client and their law firm. This creates an unenviable...more