Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens client relationships. The real challenge is uniting lawyers on one platform to centralise...more
Creating deep connections with clients can lead to new opportunities for law firms to gain a greater understanding of their goals.
In today’s episode of the CMO Series Podcast, Will Eke is joined by Ian Ribald, Chief...more
With podcast listening at a record high, there’s a significant opportunity for law firms to reach their target audience. In episode 166 of the CMO Series Podcast, we dive into the world of podcasting and learn how an...more
On our recent CMO Series Webinar, Will Eke was delighted to be joined by Michael Rynowecer, Founder and President of The BTI Consulting Group, to delve into their insights on CMO mobility and the opportunities for law firms...more
Managing the firm’s reputation is perhaps one of the most critical roles a legal marketing function can play. Actively managing how the firm is perceived, by both internal and external stakeholders, is key to its...more
In this edition of Passle's CMO Series podcast, Will Eke is joined by Amy Shepherd, Chief Marketing and Business Development Officer at Ballard Spahr.
Together they discuss the duties of care for Marketing leaders in law...more
In this episode of the CMO Series podcast, Will Eke is joined by Julia Bennett, Chief Marketing Officer at Brown Rudnick.
"We really focus on being trusted advisors to the companies but maybe now it’s time to go to the next...more