Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens client relationships. The real challenge is uniting lawyers on one platform to centralise...more
Creating deep connections with clients can lead to new opportunities for law firms to gain a greater understanding of their goals.
In today’s episode of the CMO Series Podcast, Will Eke is joined by Ian Ribald, Chief...more
Advertising plays a crucial role in the marketing mix and offers law firms a powerful tool to build stronger, more recognisable brands.
In today’s episode of the CMO Series Podcast, Will Eke speaks with Kim Lansdown,...more
With podcast listening at a record high, there’s a significant opportunity for law firms to reach their target audience. In episode 166 of the CMO Series Podcast, we dive into the world of podcasting and learn how an...more
Mapping the clients’ buying journey is key to successfully aligning content to meet their needs.
Someone with extensive experience across multiple industries in doing just that is Vicky Cunningham, Marketing Director at...more
The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and strong relationships are no longer enough to guarantee repeat business.
These are...more
For any seasoned marketing and BD professional, it can be tempting to make the move into the world of consulting and set up as a sole trader.
While there are rewards to be reaped, there are also many factors to consider...more
Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting compelling brand narratives, and fostering a cohesive firm culture, all contribute to a brand...more
Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a black box and isn’t fully leveraged by firm leaders.
On this episode of the CMO Series...more
Every law firm is at a different stage of professionalizing its approach to business development. Today, Will Eke has the pleasure of talking to Nicole Miles the Chief Clients & Markets Officer for Dentons Canada Region, to...more
Diversity, Equity and Inclusion. Nearly all law firms have a DEI policy in place but how many are truly progressive when it comes to creating an inclusive and equitable environment for lawyers and business professionals to...more