Will Eke

Will Eke

Passle

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CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership [Audio]

Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens client relationships. The real challenge is uniting lawyers on one platform to centralise...more

5/13/2025  /  Business Development , CMOs , Content Marketing , Content Strategy , Internal Communications , Law Firm Partners , Legal Technology , Marketing , Professional Services Companies , Thought Leadership

Kim Lansdown of Fladgate on How Legal Marketers Can Use Advertising to Build Stronger Brands - Passle's CMO Series EP167 [Audio]

Advertising plays a crucial role in the marketing mix and offers law firms a powerful tool to build stronger, more recognisable brands. In today’s episode of the CMO Series Podcast, Will Eke speaks with Kim Lansdown,...more

2/19/2025  /  Business Strategies , Content Marketing , Law Practice Management , Marketing , Marketing Perspectives , Thought Leadership

Halina Kochanowicz of IPH on Why Legal Marketing Needs a Shake-Up: Lessons from a CCO - Passle's CMO Series Podcast EP159 [Audio]

Looking beyond the legal marketing industry offers invaluable insights and fresh perspectives that can drive true innovation. In today’s episode of the Passle CMO Series Podcast, Will Eke welcomes Halina Kochanowicz, Chief...more

11/21/2024  /  Business Development , Content Marketing , Content Strategy , Law Practice Management , Marketing Perspectives , Thought Leadership

Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157 [Audio]

While many firms strive to put clients first, today we’re exploring what it truly means to be 'client-shaped' and how the role of the CMO is evolving to instil that mindset across organisations. No one is better equipped to...more

10/15/2024  /  Business Strategies , Client Services , Content Marketing , Content Strategy , Law Practice Management , Marketing Perspectives , Thought Leadership

Vicky Cunningham of Efficio Consulting on Aligning Content with the Client Journey - Passle's CMO Series Podcast [Audio]

Mapping the clients’ buying journey is key to successfully aligning content to meet their needs. Someone with extensive experience across multiple industries in doing just that is Vicky Cunningham, Marketing Director at...more

3/28/2024  /  Business Development , Content Marketing , Content Strategy , Marketing , Marketing Perspectives , Thought Leadership

Matt Dixon of DCM Insights on What It Takes To Be A Rainmaker in Today’s Market - Passle's CMO Series Podcast  [Audio]

The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and strong relationships are no longer enough to guarantee repeat business. These are...more

3/26/2024  /  Business Development , Content Strategy , Marketing , Marketing Perspectives , Professional Development , Professional Networking , Thought Leadership

CMO Series EP133 - Susanne Pugsley of Pugsley Sidwell Business Development on What it Takes to Become a Marketing & BD Consultant [Audio]

For any seasoned marketing and BD professional, it can be tempting to make the move into the world of consulting and set up as a sole trader. While there are rewards to be reaped, there are also many factors to consider...more

2/27/2024  /  Business Development , Content Marketing , Content Publishing , Content Strategy , Marketing , Marketing Perspectives , Thought Leadership

Nicole Miles Of Dentons On What It Takes To Build An Effective Approach To Business Development - Episode 126 of Passle's CMO... [Audio]

Every law firm is at a different stage of professionalizing its approach to business development. Today, Will Eke has the pleasure of talking to Nicole Miles the Chief Clients & Markets Officer for Dentons Canada Region, to...more

1/9/2024  /  Business Development , Content Marketing , Content Publishing , Content Strategy , Law Practice Management , Marketing , Marketing Perspectives , Professional Development , Thought Leadership

Michael Rynowecer of The BTI Consulting Group on The War on Talent: Opportunities For Today’s Legal CMOs - Passle's CMO Series... [Audio]

On our recent CMO Series Webinar, Will Eke was delighted to be joined by Michael Rynowecer, Founder and President of The BTI Consulting Group, to delve into their insights on CMO mobility and the opportunities for law firms...more

12/5/2023  /  Business Development , CMOs , Content Marketing , Content Strategy , Firm Leadership , Marketing Perspectives , Strategic Planning , Thought Leadership
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