In Part 1 of our two-part series about advertising in the metaverse, we summarized its history, discussed its broad implications, and analyzed the attention regulators are giving to false advertising in this area. In...more
8/31/2022
/ Advertising ,
Blockchain ,
Brand ,
Celebrity Endorsements ,
Contests & Promotions ,
Endorsements ,
Federal Trade Commission (FTC) ,
Influencers ,
Initial Coin Offering (ICOs) ,
Marketing ,
Metaverse ,
Non-Fungible Tokens (NFTs) ,
Popular ,
Securities and Exchange Commission (SEC) ,
Sweepstakes ,
Trademarks
In his 1992 sci-fi thriller Snow Crash, author Neal Stephenson allowed his characters to escape from a dystopian Los Angeles into a completely virtual realm he called the metaverse. Thirty years later, in the age of...more
8/29/2022
/ Advertising ,
Brand ,
Corporate Branding ,
FTC Act ,
Global Market ,
Intellectual Property Protection ,
Lanham Act ,
Metaverse ,
Non-Fungible Tokens (NFTs) ,
Popular ,
Virtual Reality
Given the recent rise in the popularity and profitability of non-fungible tokens (NFTs), celebrities have entered the market not only by purchasing NFTs, but also by minting their own. However, because NFTs often involve the...more
A couple of weeks ago, we wrote an article concerning Nike's lawsuit against StockX. The original complaint primarily concerned StockX's nascent NFT program and Vault NFT offerings, alleging that the StockX NFTs featuring...more
5/18/2022
/ Amended Complaints ,
Class Action ,
Counterfeiting ,
Dilution ,
Fair Use ,
False Advertising ,
First Sale Doctrine ,
Intellectual Property Protection ,
Nike ,
Non-Fungible Tokens (NFTs) ,
Trademark Infringement ,
Trademark Litigation ,
Trademarks
In 2019, the global sneaker resale market equaled $6 billion. By 2030, some analysts predict it will top $30 billion. At the cutting edge of that growth are companies like StockX, a Detroit-based company that, along with...more
5/10/2022
/ Affirmative Defenses ,
Digital Goods ,
Fair Use ,
First Sale Doctrine ,
Global Market ,
Misrepresentation ,
Nike ,
Non-Fungible Tokens (NFTs) ,
Private Resales ,
Trademarks ,
Virtual Goods