Law firms continue to struggle with getting their lawyers to cross-sell effectively, leaving significant revenue untapped. The good news is that with the right strategic shift, firms can close the gap between their...more
In a time when business leaders are navigating heightened political division, evolving workplace expectations, and the urgent call for inclusivity, understanding how to lead with purpose has never been more critical.
On this...more
Creating impactful thought leadership content in a high-pressure, client-driven industry is no small feat, especially when time is tight. But done right, it can unlock career-defining opportunities, from keynote invitations...more
On this episode of CMO Series Represents, Yasmin Zand is joined by Ioana Good, founder of Promova, for a conversation that’s as inspiring as it is insightful.
Ioana’s journey began when she left Romania for the U.S. with...more
In celebration of Black History Month, we’re revisiting powerful conversations with Black professionals in legal marketing to honor their expertise, contributions, and the lasting impact they've made on the industry.
In...more
In celebration of Black History Month, we're revisiting impactful conversations with Black professionals in legal marketing to honor their expertise, contributions, and the lasting impact they've had on the industry.
In...more
In honor of Black History Month, we’re revisiting meaningful conversations with Black professionals in legal marketing to celebrate their expertise, contributions, and the lasting impact they've made on the industry. We hope...more
To celebrate Black History Month 2025, we’re revisiting standout insights and expertise shared by Black professionals in the legal space.
In this episode of CMO Series REPRESENTS, Yasmin Zand sits down with Courtney Carter,...more
In today's fast-moving digital world, having a well-organized Martech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various...more
Menopause impacts half the population, yet it remains a taboo subject. In this CMO Series REPRESENTS episode, Yasmin Zand invites Lucie Allen, Managing Director at BARBRI International, and Silvia Van den Bruel, Marketing and...more
Dubbed by The New York Times as “The Prosecutor Who Stared Down Bill Cosby,” and internationally recognized as a leading litigator in the #MeToo Movement, in this very special live recording of the CMO Series REPRESENTS...more