Social media platforms have gained considerable importance in the field of online marketing in recent years and caused controversial legal questions. The German Federal Court of Justice (BGH) recently dealt with these in a...more
Social-Media-Plattformen haben in den vergangenen Jahren auf dem Gebiet des Online-Marketings erheblich an Bedeutung gewonnen und für umstrittene Rechtsfragen gesorgt. Der BGH griff diese zuletzt in einer Reihe von...more
Influencers who received goods or services free of charge from companies and then link to them on their social media channels, for example, by placing what is known in Germany as a "tap tag," generally have to label such...more
Influencer, die von Unternehmen kostenlos Waren bzw. Dienstleistungen erhalten und diese anschließend auf ihrem Social-Media-Kanal verlinken, beispielsweise durch das Setzen eines „Tap Tags“, haben die Beiträge grundsätzlich...more
Wird ein Zeichen allein in der Werbung markenrechtsverletzend genutzt, kann der Schadensersatzanspruch dennoch im Rahmen der Lizenzanalogie auf Basis einer Umsatzlizenz berechnet werden. Lizenzmindernd könne aber die...more
Rundfunkveranstalter haften nur für Werbung, die grob und offenkundig unzulässig ist. Die Arbeit der Fernsehsender dürfe durch weitreichende Prüfungspflichten im Interesse der Presse- und Rundfunkfreiheit nicht...more
Due to diverging case law by the courts of instance, there has been considerable legal uncertainty with regard to influencer-marketing in Germany. The obligation of influencers to label certain posts as advertising has not...more
9/13/2021
/ Advertising ,
Competition ,
Endorsements ,
Germany ,
Influencers ,
Instagram ,
Marketing ,
Online Endorsements ,
Social Media ,
Unfair Competition ,
Websites
A "Champagne Sorbet" may only bear the name "Champagne" if the taste of the sorbet is also essentially characterized by Champagne. After years of litigation up to the Court of Justice of the European Union (CJEU) the Higher...more
The German Federal Court of Justice recently issued a decision declaring that the use of a photo of a prominent person for an editorial article infringes upon the right to one's own image if the photo is only used as a...more
3/10/2021
/ Advertising ,
Cease and Desist Orders ,
Copyright Infringement ,
EU ,
Germany ,
License Fees ,
Online Advertisements ,
Online Platforms ,
Online Reputation ,
Personality Rights ,
Photographs ,
Presumptively Relevant ,
Social Media ,
Social Networks
A well-known German influencer has to mark her posts on Instagram as advertising if she uses so-called “tap tags” to link her posts with the Instagram profiles of other brands. This was recently decided by the Higher District...more
10/7/2020
/ Advertising ,
Celebrity Endorsements ,
Disclosure Requirements ,
Endorsements ,
EU ,
Germany ,
Influencers ,
Instagram ,
Marketing ,
Online Endorsements ,
Social Media ,
Unfair Competition ,
Websites
Consumer-facing companies are increasingly utilizing social media influencers to get their advertising to targeted audiences and to learn how their products are working for real people. This innovative form of advertising is...more
In its case “beauty for less”, for which the judgement was released earlier this year, the Federal Supreme Court (FSC) ruled that a trademark owner cannot oppose resale advertising with the argument that the advertising is...more
5/29/2019
/ Advertising ,
Brand ,
EU ,
German Federal Supreme Court ,
Germany ,
Intellectual Property Protection ,
Personal Care Products ,
Product Packaging ,
Resales Agreements ,
Retail Market ,
Trademark Exhaustion ,
Trademarks
The retail and fashion industries may be transforming at a rapid pace, but the Hogan Lovells Retail and Fashion Group will make sure you are on-trend. ...more
1/24/2019
/ 3D Printing ,
Advertising ,
Analytics ,
Class Action ,
Data Privacy ,
E-Commerce ,
EU ,
Fashion Industry ,
Federal Trade Commission (FTC) ,
Geo-Blocking ,
Health Claims ,
Intellectual Property Protection ,
Internet Retailers ,
Licensing Rights ,
Natural Products ,
Organic ,
Retail Market ,
Retailers ,
Subscription Services ,
TCPA
The following short posts covering competition issues in influencer advertising, trademark distinctiveness for media services and limitations to the power of reputation are translated from our German language blog. ...more
11/30/2018
/ Advertising ,
Celebrity Endorsements ,
Disclosure Requirements ,
Endorsements ,
Germany ,
Influencers ,
Inherently Distinctive ,
Intellectual Property Protection ,
Marketing ,
Online Endorsements ,
Social Media ,
Trademarks ,
Websites
Datenschutzgrundverordnung stark im Zeichen des Datenschutzes. Viele Unternehmen hatten die Mammut-Aufgabe, die relevanten Anforderungen des Datenschutzes an die Verarbeitung personenbezogener Daten umzusetzen.
...more
10/25/2018
/ Advertising ,
Automotive Industry ,
Confidential Business Information (CBI) ,
Copyright ,
Data Breach ,
General Data Protection Regulation (GDPR) ,
Influencers ,
Infringement ,
Instagram ,
Intellectual Property Protection ,
Likelihood of Confusion ,
News Stories ,
Patents ,
Porsche ,
Regulatory Requirements ,
Reporting Requirements ,
Social Media ,
Unified Patent Court