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Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
Good2bSocial

Law Firm Target Audience: Reaching Your Ideal Client - Updated 9.4.25

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​Is your law firm targeting the wrong audience? Digital marketing has so many moving parts, it’s easy to lose focus and chase after wrong metrics. We fall into the trap of assuming that rising numbers are always positive,...more

Good2bSocial

AI vs. Human Creativity: Striking the Perfect Balance in Legal Content Creation

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​Today’s law firms stand at a crossroads. The legal industry is experiencing unprecedented technological advancement, with artificial intelligence transforming everything from document review to client communication. Yet when...more

IR Global

Establishing a Client Advisory Board

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Accounting business leaders need an excellent understanding of the MARKET to make good decisions on new services, marketing, communications, branding, Client service, pricing and even hiring. One of the best sources of...more

JD Supra Perspectives

Dispelling Doubt: Turning BD Hesitations into Growth

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Survey says: Lawyers’ biggest BD roadblocks aren’t ability but mindset. Rebecca Hnatowski shows how to turn hesitation into lasting growth....more

Passle

Paul Modley of AMS on Belonging by Design: Building DEIB That Lasts - CMO Series REPRESENTS

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Diversity, Equity, and Inclusion has become a critical framework for organisations striving to create more supportive environments for both current and prospective employees. As the competition for talent intensifies, firms...more

Furia Rubel Communications, Inc.

Developing Tomorrow’s Law Firm Leaders: From Water Cooler Moments to Leadership Academies - On Record PR

In this follow-up to last week’s On Record PR episode on partner leadership, host Jennifer Simpson Carr sits down again with Mark Beese, leadership consultant and member of Furia Rubel’s International Faculty, to focus on the...more

JD Supra Perspectives

Popular Reads on JD Supra

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A recap of some of the most widely read news, analysis, and commentary published on JD Supra during August, 2025....more

Passle

Courtney Beauzile of Robins Kaplan on Building High-Performance Marketing & BD Teams in Modern Law Firms - Passle's CMO Series...

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In today’s legal market, mid-size firms are proving they can punch well above their weight, and the secret often lies in bold, strategic marketing leadership. In this episode of the CMO Series Podcast, Charles Cousins speaks...more

JD Supra Perspectives

Speaking Human: Lessons in Inspired Legal Tech Marketing from ILTACON 2025

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Your audience is human first, professional second. Talk to them that way. LIMELIGHT's Meg McEvoy finds markeing inspiration at ILTACON....more

JD Supra Perspectives

Firm Leaders: You Are the Sum of Your Parts

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From Mike Mellor, a call to action for managing partners to leverage their firm’s collective experience....more

Braumiller Law Group, PLLC

Hot Topics in International Trade - Evolution of Classification

If tariff classification was so easy that a monkey could do it, then where are all of those classfier monkeys? The harmonized tariff system is a matrix...more

Copo Strategies + Law Firm Editorial Service

These are the six ways thought leadership will support your firm's strategic plan

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways thought leadership can support your firm's strategic plan. 1. By covering issues or developments regarding the...more

Omnizant

Protecting Your Firm’s Domain Name

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Got a domain name? You need to protect it—at all costs. Your domain name is one of your firm’s most important digital assets. It’s the way your clients find you. It’s in your email address. It’s your online reputation. So...more

The Modern Firm

Strategies to Optimize Content for AI

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We have been noticing a couple of emerging trends here at The Modern Firm. First, we have noticed our clients have begun to get “referrals” from AI models like ChatGPT, Perplexity, Microsoft CoPilot, and Google’s Search...more

Epiq

At a Critical Juncture: Law Firms Gain Market Share by Leveraging AI in eDiscovery

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As the use of AI becomes commonplace, legal teams face increased pressure to make workflows faster, leaner, and more cost-effective. The strategic use of AI is now imperative to maintaining a competitive advantage....more

Copo Strategies + Law Firm Editorial Service

What Do You See When You Look in Your Thought Leadership Mirror?

Take a look at what your thought leadership says about you. If you’re not happy with what it says, do something about it. Before we venture out into the world each day, we tend to look at ourselves in the mirror to make...more

Braumiller Law Group, PLLC

Hot Topics in International Trade - Braumiller Law Group's newest Associate Attorney Gavin Andersen

Bob Brewer, VP Marketing/NBD, sits down with Associate Attorney Gavin Andersen, the newest member to the team...more

IR Global

The Gratitude Gap: How Elite Law Firm Leaders Balance Fulfillment and Ambition

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If you’ve built a successful firm but still feel the pull for more, you’re not alone....more

9Sail

From Wall Décor to SEO Power: Making Legal Awards Work Harder for Your Firm

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Legal awards aren’t merely shiny trophies for the conference room wall; they’re strategic marketing assets that can transform your firm’s online visibility, credibility, and business development efforts. While some firms...more

Copo Strategies + Law Firm Editorial Service

Treat thought leadership like the compounding asset it is

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why thought leadership is a compounding asset whose benefits increase in value over time. Those benefits include audience...more

Good2bSocial

How to Create the Perfect LinkedIn Profile for Lawyers in 12 Steps

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With more than 1 billion users globally, LinkedIn remains the premier platform for professional networking. But while I know from my own experience that a strong LinkedIn presence can help lawyers attract new clients and...more

Holland & Knight LLP

Cuando la marca viaja en turista y sin registro

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En este episodio de "A Lo Legal En Par Minutos", Edwin Cortés conversa con Danilo Romero, socio del área de propiedad intelectual y derecho de la competencia, sobre la importancia de proteger las marcas a nivel internacional....more

Omnizant

Intake: The Broken Link in Your Firm’s Business Development Chain

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The phone is ringing, emails are blazing in—your marketing agency is doing its job. So why isn’t your caseload growing? The intake process is a make-or-break moment in the client journey. This is where your firm needs to...more

Passle

Gina Rubel on Leading with Integrity: Strategic Comms for Complex Times - CMO Series REPRESENTS

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In a time when business leaders are navigating heightened political division, evolving workplace expectations, and the urgent call for inclusivity, understanding how to lead with purpose has never been more critical. On this...more

Good2bSocial

13 Key Things to Remember for Effective Law Firm Email Marketing

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If your law firm wants to stay connected with clients and prospects, you can’t afford to ignore the power of email. According to Hubspot, email marketing generates an average ROI of $42 for every $1 spent, significantly...more

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