Barry M. Benjamin, managing partner of the New York office and chair of Kilpatrick’s Advertising and Marketing group, was honored to participate recently on a panel at the BBB National Program’s National Advertising Division’s 2024 Annual Conference, discussing puffery in advertising. The panel discussed the historical background of puffery and its place in our current legal system, how to distinguish an objective claim from puffery, and how the FTC, courts, and the NAD define and review puffery claims.
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