Dental service organization (DSO) Aspen Dental has agreed to pay $18.7 million to resolve claims that it secretly shared web user data with Meta and Google, without obtaining users’ consent or informing them.
The claims are part of a class action lawsuit brought against Aspen Dental in Illinois State Court, accusing the DSO of violating privacy laws by gathering sensitive data on website visitors through “tracking pixel” technology on its website and then sharing such information with Meta and Google, among others.
The settlement includes two subclasses totaling more than two million individuals. These two subclasses are separated into Group 1 (those who booked an appointment between February 20, 2022 and June 1, 2023) and Group 2 (those who booked appointments from June 2, 2023 through January 1, 2025).
Members of the class action must submit claims no later than September 15, 2025, with a final hearing set for October 20, 2025, according to court filings.
