1. INTRODUCTION -
A “pop-up” store is not a legally defined term under Belgian law. Rather it is a collective name for quite a recent phenomenon of retail stores that wish to be present on the market for a limited time only (e.g. a few weeks or a few months).
The reasons why retailers choose a short-term presence rather than a long-term presence are diverse: testing the viability of a retail concept before making large investments, opening a store linked to a temporary event, performing a publicity stunt, etc.
Practice shows that parties often struggle to fit the occupation of a pop-up store into an adequate legal framework.
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