In today’s legal market, mid-size firms are proving they can punch well above their weight, and the secret often lies in bold, strategic marketing leadership. In this episode of the CMO Series Podcast, Charles Cousins speaks with Courtney Beauzile, Head of Marketing, Business Development & Communications at Robins Kaplan. After moving from an AMLaw 100 firm to an AMLaw 200 mid-size firm, Courtney has shown how the right approach can fuel growth, See more +
In today’s legal market, mid-size firms are proving they can punch well above their weight, and the secret often lies in bold, strategic marketing leadership. In this episode of the CMO Series Podcast, Charles Cousins speaks with Courtney Beauzile, Head of Marketing, Business Development & Communications at Robins Kaplan. After moving from an AMLaw 100 firm to an AMLaw 200 mid-size firm, Courtney has shown how the right approach can fuel growth, elevate digital presence, and transform the impact of marketing.
Two years into her role, Courtney shares her insights on building strong, diverse teams that bring creativity and innovation to every campaign. By harnessing a mix of personalities and skills, she demonstrates how mid-size firms can develop strategies that not only compete with, but often outpace, the largest players.
Courtney and Charles dive into:
- Courtney’s journey to Robins Kaplan
- How Courtney has tailored her approach and leadership style in her current role
- The early success Courtney and her team achieved
- Key qualities and structures which helped her team support the firm's goals
- The impact of having a diverse team
- Future projects that will drive the firm forward
- Advice for marketing, BD and communication leaders wanting to have a big impact at a midsize firm
A transcript for this episode can be found here: https://blog.passle.net/post/102l04t/cmo-series-ep178-courtney-beauzile-of-robins-kaplan-on-building-high-performanc See less -
