Defining Artificial Intelligence for Cyber and Data Privacy Insurance

Bradley Arant Boult Cummings LLP
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Bradley Arant Boult Cummings LLP

A small but growing number of cyber insurers are incorporating language into their policies that specifically addresses risks from artificial intelligence (AI). The June 2025 issue of The Betterley Report’s Cyber/Privacy Market Survey identifies at least three insurers that are incorporating specific definitions or terms for AI. This raises an important question for policyholders: Does including specific language for AI in a coverage grant (or exclusion) change the terms of coverage offered?

To be sure, at present few cyber policies expressly address AI. Most insurers appear to be maintaining a “wait and see” approach; they are monitoring the risks posed by AI, but they have not revised their policies. Nevertheless, a few insurers have sought to reassure customers that coverage is available for AI-related events. One insurer has gone so far as to state that its policy “provides affirmative cover for cyber attacks that utilize AI, ensuring that the business is covered for any of the losses associated with such attacks.” To the extent that AI is simply one vector for a data breach or other cyber incident that would otherwise be an insured event, however, it is unclear whether adding AI-specific language expands coverage. On the other side of the coin, some insurers have sought to limit exposure by incorporating exclusions for certain AI events.   

To assess the impact of these changes, it is critical to ask: What does artificial intelligence even mean?

This is a difficult question to answer. The field of AI is vast and constantly evolving. AI can curate social media feeds, recommend shows and products to consumers, generate email auto-responses, and more. Banks use AI to detect fraud. Driving apps use it to predict traffic. Search engines use it to rank and recommend search results. AI pervades daily life and extends far beyond the chatbots and other generative AI tools that have been the focus of recent news and popular attention.

At a more technical level, AI also encompasses numerous nesting and overlapping subfields.  One major subfield, machine learning, encompasses techniques ranging from linear regression to decision trees. It also includes neural networks, which, when layered together, can be used to power the subfield of deep learning. Deep learning, in turn, is used by the subfield of generative AI. And generative AI itself can take different forms, such as large language models, diffusion models, generative adversarial networks, and neural radiance fields.

That may be why most insurers have been reluctant to define artificial intelligence. A policy could name certain concrete examples of AI applications, but it would likely miss many others, and it would risk falling behind as AI was adapted for other uses. The policy could provide a technical definition, but that could be similarly underinclusive and inflexible. Even referring to subsets such as “generative AI” could run into similar issues, given the complex techniques and applications for the technology.

The risk, of course, is that by not clearly defining artificial intelligence, a policy that grants or excludes coverage for AI could have different coverage consequences than either the insurer or insured expected. Policyholders should pay particular attention to provisions purporting to exclude loss or liability from AI risks, and consider what technologies are in use that could offer a basis to deny coverage for the loss. We will watch with interest cyber insurers’ approach to AI — will most continue to omit references to AI, or will more insurers expressly address AI in their policies?

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations. Attorney Advertising.

© Bradley Arant Boult Cummings LLP

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