BBB National Programs’ National Advertising Division (NAD) has found claims by skincare company Drunk Elephant, LLC that its products are “safe for kids and tweens to use” to be supported but recommended the company modify its influencer posts to sufficiently disclose the material connection between the company and influencers. According to an NAD press release, NAD determined that while the claims had a reasonable basis, two TikTok videos involving influencers reviewing the company’s B-Goldi Bright Drops should be modified.
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