On October 17, the FDIC issued a notice delaying the deadline to comply with its final rule governing its official signage from January 1, 2025, to May 1, 2025. The final rule, titled “FDIC Official Signs and Advertising Requirements, False Advertising, Misrepresentation of Insured Status, and Misuse of the FDIC’s Name or Logo” was published in the Federal Register and will apply to Part 328, subpart A. The final rule, approved by the FDIC Board in December 2023, will update the FDIC’s sign and advertising requirements for insured depository institutions to reflect modern banking practices. The FDIC shared the deadline extension was granted based on feedback from financial institutions who needed additional time to implement the new regulatory requirements.
The signage requirements govern the use of the FDIC official sign, official digital sign, and other signs differentiating deposits and non-deposit products across all banking channels, including physical premises, ATMs and digital channels. Banks will be required to display a digital sign near their name on all digital platforms and certain ATMs. The rule also will modernize the display requirements for the FDIC official sign in bank branches and other physical locations to accommodate evolving designs. Additionally, the rule requires that banks establish and maintain written policies and procedures to ensure compliance with Part 328.
