While website redesigns can be an arduous task, they are often necessary approximately every three-to-five years. These periodic overhauls ensure that your website remains technically sound, matches your firm’s brand, and provides a great user experience. So, is your law firm’s website due for a redesign? Below, you will find five signs indicating that it might be time.
1. Your Website Doesn’t Rank Well or At All on Google
Is your website ranking well for your core keywords? Is your website generating a healthy amount of traffic each month? If you answered “no” to both or either of these questions, then it may be time for you to consider redesigning your firm’s website.
Your website can be a goldmine for lead generation if it is well-designed, responsive to Google’s latest algorithm-driven imperatives and properly optimized for search. In fact, our SEOs often work closely with developers to ensure that client websites are technically sound while also properly search optimized so that our legal clients are able to capitalize on the opportunities of ranking within search engines for their desired keywords.
2. Your Website Takes Forever to Load
The speed at which your website loads plays a critical role in your overall website performance. In fact, according to a study by Unbounce, nearly 70% of consumers admit that page speed influences their likelihood of buying or investing in a service.
If your website is loading too slowly, it is likely causing you to lose leads without even realizing it. If that is the case, it may be time for your website to undergo a makeover.
3. Your Website Has a Poor Overall User Experience
Are users finding it difficult to navigate through your website? Do the same users find it hard to get the information they’re looking for? If you answered “yes” to either or both of these questions it is definitely time you invested in a website redesign.
In fact, poor user experience has a direct impact on your website conversions. You’d be surprised by the impact that good user experience can have on your bottom line. In addition, there are SEO benefits reaped from a great user experience on your website. That’s because good UX design helps to improve engagement, site traffic, and down the line, rankings.
4. Your Website Doesn’t Look the Same On Mobile and Desktop
Does your website look completely different or misformatted when reviewing it on your phone as opposed to via desktop? If that is the case, you’ll want to consider a website makeover. Why? User behavior explains it all. In fact, according to a study by Google, approximately 40% of users only search on their smartphones. With that said, as smartphones get increasingly “smarter,” this number will likely only continue to grow – rendering the mobile version of your website just as important as the desktop version.
In addition, Google looks at your mobile website for ranking purposes. In fact, Google has even emphasized this with its mobile-first indexing initiative. This means that Google predominantly uses the mobile version of your site to crawl and index pages. So, if the mobile version of your website is not up to par with what’s on desktop, your rankings can be negatively affected.
5. Your Website Has Poor Conversion Rates
As we’ve emphasized, when you have a website that runs seamlessly, looks beautiful, and is properly optimized, it can lead to a goldmine of conversions flowing in from your site. If your website is currently not a main driver of new client leads to your firm, it may be time to consider a redesign. The redesign can help improve user experience and make the path to conversion much clearer for potential leads.
Is Your Website in Need of a Makeover?
If any of the aforementioned indicators of a website in need of an overhaul ring particularly true to you, reach out to a trusted marketing vendor for a second opinion as to whether it’s actually time to invest in a new website or if KPIs are simply out-of-sync — and, if it is time, get the conversation started in order to make a revenue-generating resource out of your website.
