From Courtside to Beauty Counters: The Bold Moves Shaping Sports and Entertainment

Welcome back to the Spotlight! Though you may have been down on your luck this Friday the 13th, I am here to do my best to help you reverse course. Even if you happened to step on a crack, walk under a ladder, break a mirror, have your path crossed by a black cat or upset a bowl of salt (they can be rather temperamental), you may still consider yourself amongst the fortunate (ever-dwindling) few to be regaled with sports and entertainment business stories in a pithy, snarky and downright cheesy format. 

• Pop singer/actress Sabrina Carpenter inks beauty and haircare endorsement deals with Prada and Redken. An espresso-oriented deal (if not one for sandpaper and clamps) can’t be far off.
• Social Media Platform (and target of Congressional scrutiny due to being a possible national security threat) TikTok is now a sponsor of Monumental Sports & Entertainment, the holding company for the Washington Capitals, Wizards and Mystics. I guess they figure it’s time they ingratiate themselves with *someone* in DC.
• Following the lead of LeBron James with his DraftKings Sportsbook endorsement, fellow NBA Superstar Kevin Durant is now a spokesperson for FanDuel Sportbook. A few years ago would it have been surprising to hear that active NBA players were promoting legal sports gambling? You bet.