I ’ve been in the retirement plan business for over 26 years. I’ve heard a lot of great 401(k) product pitches and a lot of bad 401(k) pitches. Even the greatest ideas can fail, because of circumstances and budget. If the best product won out, we all would have been using Betamax and Mac computers. Yet, we all know the reality of what happened. This article is about developing great 401(k) plan ideas and products, and the pitfalls to avoid to make sure they succeed.
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