AI is transforming the legal industry, yet many firms are missing a trick. While policies and strategies are taking shape, marketing and business development are too often left out of the conversation.
In this episode, Charles Cousins speaks with Guy Alvarez, lawyer-turned-entrepreneur and founder of InnovAItion Partners, on why marketing and BD leaders need a seat at the AI table, and how their involvement can drive innovation, meet client expectations, and give firms a competitive See more +
AI is transforming the legal industry, yet many firms are missing a trick. While policies and strategies are taking shape, marketing and business development are too often left out of the conversation.
In this episode, Charles Cousins speaks with Guy Alvarez, lawyer-turned-entrepreneur and founder of InnovAItion Partners, on why marketing and BD leaders need a seat at the AI table, and how their involvement can drive innovation, meet client expectations, and give firms a competitive edge.
Guy and Charles cover:
- Guy’s journey into legal marketing and the work he has done with Good2bSocial
- The pivot towards AI and the turning point for this
- Key insights from Guy's recent survey on AI adoption in legal marketing and BD
- The current position of the legal field in adopting AI into marketing and BD
- The role legal marketers should be playing when it comes to AI strategy.
- The steps firms should be taking to move in the right direction in adopting AI into marketing and BD
- Advice for team leaders or individuals navigating the space of AI adoption and how they can set themselves up for success
A transcript of this episode is available here: https://blog.passle.net/post/102kz9k/cmo-series-ep177-guy-alvarez-of-innovaition-partners-on-ai-legal-marketing-w See less -
