Incogni recently issued its “Gen AI and LLM Data Privacy Ranking 2025” where it “delved deep into the most popular LLMs and developed a set of 11 criteria for assessing data privacy risks associated with advanced machine learning programs like ChatGPT and Meta AI. The results are synthesized into a comprehensive privacy ranking, including an overall ranking.”
It found that:
Le Chat by Mistral AI is the least privacy-invasive platform, with ChatGPT and Grok following closely behind. These platforms ranked highest when it comes to how transparent they are on how they use and collect data, and how easy it is to opt out of having personal data used to train underlying models. Platforms developed by the biggest tech companies turned out to be the most privacy invasive, with Meta AI (Meta) being the worst, followed by Gemini (Google) and Copilot (Microsoft). DeepSeek was also indicated as one of the most privacy invasive.
The analysis is detailed, and interesting, and different models received different rankings, depending on the criteria evaluated. Although it is not the final conclusion for which AI platform to adopt, it is worth considering when evaluating different available platforms.
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