How To Encourage Your Clients To Leave Google Reviews

As a law firm, it's important to have positive Google reviews from satisfied clients in order to build trust with potential new clients, as well as to improve your search engine rankings and map pack visibility. However, getting clients to leave reviews can sometimes be a challenge.

Below are some tips on how to encourage your clients to leave reviews:

1. Make it easy for clients to leave reviews: Provide clients with a link to your Google review page or make it easy for them to find your review page on your website. If you have a physical location, consider displaying a sign or poster with your review page link or QR code. You can also include the link in your email signature or on your social media profiles.

2. Personalize the request: Consider reaching out to clients individually to ask for a review. This personal touch can make the request feel more genuine and increase the chances of getting a review. You can do this through email or a phone call, or even in-person if you have a physical location.

3. Make it timely: It’s best to ask for a review shortly after the client has had a positive experience with your law firm. This will ensure that the experience is still fresh in their mind and they’re more likely to leave a positive review.

4. Respond to reviews: Show clients that you value their feedback by responding to their reviews, whether they’re positive or negative. This shows that you care about your clients’ experiences and are willing to listen to their feedback. When responding to positive reviews, thank the client for their feedback and let them know how much you appreciate their business. If you receive a negative review, apologize for any issues the client may have experienced and offer to make it right. By responding to reviews, you show clients that you value their opinions and are willing to make things right if something goes wrong.

5. Make it a part of your business process: Encourage reviews as part of your business process. For example, you could ask clients to leave a review as part of your customer satisfaction survey or when they complete their case with your law firm. You can also incentivize attorneys to ask their clients for personalized feedback.

6. Use social media: Use social media to promote your review page and encourage clients to leave reviews. Share positive reviews on your social media channels to increase engagement.

7. Use email marketing: Use email marketing to send a follow-up email to clients after they’ve had a positive experience with your law firm. In the email, include a link to your review page and encourage them to leave a review. You could also include a brief survey asking clients to rate their experience with your law firm on a scale of 1-5. This can be a quick and easy way to get more reviews and gather valuable feedback from clients.

8. Ask for reviews in-person: If you have a physical location, consider asking clients to leave a review in-person. This can be as simple as asking if they had a good experience and if they’d be willing to leave a review.

Whether as a plaintiff-side or corporate law firm, by following these tips, you can encourage your clients to leave reviews and improve your online presence. Remember, the more positive reviews you have, the more trustworthy your law firm will appear to potential clients. So don’t be afraid to ask for reviews and show your appreciation for client feedback.