Summer is notoriously slow for networking. Conferences wrap up. Schedules scatter. Coffee meetings get postponed. But while in-person opportunities cool down, your online presence doesn’t have to.
In fact, summer is the perfect time to show up on LinkedIn.
With more than one billion members, 310 million users active monthly, and only 1% posting regularly, you have a great opportunity to stand out.
Whether you're building relationships, staying top-of-mind with buyers, or strengthening your personal brand, LinkedIn can help you stay top of mind during this on-the-go season.
Here’s how to make the most of it.
Comments are King
Commenting is the unsung hero of effective LinkedIn engagement. A thoughtful comment builds goodwill and familiarity – not just with the person who posted, but with their network as well.
Your name, face, and ideas can land in front of second- and third-degree connections who might be great additions to your network.
Always Be Prospecting
Even when you’re both out of office, you can stay in front of your top prospects. Navigate to their profile and activate the bell icon so you are alerted anytime they post on the platform.
It’s an easy way to keep tabs and stay engaged without needing to send a message.
Catch Attention with Your Posts
Most readers only see the first two lines of a post. Structure your opening to reach a natural cut-off that encourages them to click “see more.”
Use white space to make posts easy to skim and increase dwell time (which the algorithm likes). And if you are trying video? Keep it vertical and always with captions on (as most users watch with sound off).
Build a Strong Profile While You’re At It
If your headline is simply your job title, consider updating it to illustrate what you do and who you do it for. Add a few featured posts that highlight items you are proud of. And collect a few recommendations to build your credibility and reinforce your reputation when you’re not in the room.
Use This 15-Minute Daily Formula
You don’t need hours a day to stay active on LinkedIn. Try this light-lift summer routine to keep your visibility up.
- Scroll and comment on a few posts, especially from prospects or referral sources.
- Post on a consistent basis (one day after scrolling and commenting) with a helpful tip, observation, or story.
- Respond to any messages or connection requests.
- Keep a running note of content ideas: things from client calls, events, or questions you hear often.
People are still checking LinkedIn even while they’re at the beach and definitely when they are sitting in traffic on the way to the beach. And while summer is a great time to enjoy some well-earned time off (or simply embrace slower days in the office) it’s an even better time to show up online.
In doing so, you’re building recognition, credibility, and connection that will carry into fall and beyond.
Sources
100 Essential LinkedIn Statistics and Facts for 2025: Your Guide to the Professional Network
Mind-Blowing LinkedIn Statistics and Facts
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Rebecca Edwards Hnatowski is a marketing and business development advisor with nearly 20 years of experience helping busy stakeholders establish, maintain, and grow client relationships. Connect with Rebecca on LinkedIn.
