Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and sustain this kind of culture? At Buchanan Ingersoll & Rooney, a leadership team led by a CEO and Chairman with 36 years at the firm, and a Chief Business Development Officer who joined a year ago, is rising to this challenge and excelling in fostering a culture of collaboration.
In this episode of the CMO Series podcast, Eugene McCormick is joined by Jim Newell, Chairman See more +
Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and sustain this kind of culture? At Buchanan Ingersoll & Rooney, a leadership team led by a CEO and Chairman with 36 years at the firm, and a Chief Business Development Officer who joined a year ago, is rising to this challenge and excelling in fostering a culture of collaboration.
In this episode of the CMO Series podcast, Eugene McCormick is joined by Jim Newell, Chairman and CEO of Buchanan Ingersoll & Rooney, and Liz Lockett, the firm’s Chief Business Development Officer. Together, they share their insights on building trust and teamwork within firm leadership to drive innovation, growth, and long-term success.
Jim, Liz and Eugene Cover:
- Jim’s journey to becoming Chairman and CEO at Buchanan Ingersoll & Rooney and why collaboration is so crucial to the firm's culture
- How the firm's culture of collaboration and trust manifest in driving marketing and business development efforts
- How to ensure effective communication and alignment between the marketing team and other departments to create cohesive business development strategies
- The key initiatives to deliver the firm’s 5-year strategy
How Buchanan's collaborative culture attracts and retains top talent, and engages them in marketing and business development
- The biggest challenges and opportunities in legal marketing and business development, and how the collaborative leadership approach can help
A transcript of this episode is available here: https://blog.passle.net/post/102jitr/cmo-series-ep155-jim-newell-liz-lockett-of-buchanan-ingersoll-rooney-on-cul See less -
