Kevin Hart may know how to land a punchline, but the National Advertising Division (“NAD”) recently reminded him that when it comes to influencer endorsements, the only thing that should be subtle is the humor—not the disclosures. In a series of related decisions, NAD provided valuable guidance on influencer marketing and disclosure practices. The case involved NAD’s inquiry into the social media posts of Kevin Hart, an actor, comedian, and entrepreneur, who promotes products for JPMorgan Chase Bank, N.A. (“JPMC”) and Fabletics, Inc. See more +
Kevin Hart may know how to land a punchline, but the National Advertising Division (“NAD”) recently reminded him that when it comes to influencer endorsements, the only thing that should be subtle is the humor—not the disclosures. In a series of related decisions, NAD provided valuable guidance on influencer marketing and disclosure practices. The case involved NAD’s inquiry into the social media posts of Kevin Hart, an actor, comedian, and entrepreneur, who promotes products for JPMorgan Chase Bank, N.A. (“JPMC”) and Fabletics, Inc. (“Fabletics”).
* The opinions expressed are those of the attorneys and do not necessarily reflect the views of the firm or its clients. This video is for general information purposes and is not intended to be and should not be taken as legal advice. See less -
