Lending Climate in America – 4th Quarter 2024 Survey

J.S. Held
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Lender optimism toward the US economy is on the rise in the near term following the presidential election and is expected to continue that upward trend heading 2025. Meanwhile, interest rates and consumer activity are the two factors that lenders believe will have the strongest potential to impact the economy.

In the Phoenix Management “Lending Climate in America” survey for Q4 2024, the lenders queried identify which macroeconomic factor concerns them the most, and which actions their customers have planned in the next six to 12 months. The survey also reveals whether lenders’ financial institutions plan to tighten, relax, or maintain their loan structures, how much growth their customers expect heading into 2025, and which industries are likely to experience the most volatility in the upcoming six months.

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