#LMA25 Let’s Celebrate 40 Years Together – Annual Conference Content Curation

I am here with more than 1300 of my colleagues in legal marketing and business development for the 2025 Legal Marketing Association Annual Conference in Washington, D.C. This year is very special to us because it is LMA’s 40th anniversary. The theme the board of directors and conference committee has chosen summarizes how the association feels about what LMA does for its members:

“40RWARD: Proud Legacy. Exciting Future.”

Each year, we come together as legal marketers, business development professionals, service providers, and content creators to learn, network, and elevate the legal marketing profession so that we can help our clients, law firms and lawyers, serve their clients in the best possible way. As always, I’ll be curating insights live and after the event right here.

A Few Conference Details

• Over 1,300 legal marketing and business development professionals are expected to attend
• The largest global event focused exclusively on the legal marketing and business development profession
• 35+ education sessions featuring 140+ expert speakers
• 5 Pre-Conference Programs happening on Wednesday, April 23
• The main conference kicks off Wednesday afternoon with meet-ups, breakout sessions, and the first General Session + Keynote
• A Well-Being Room is open daily for quiet reflection
• Evening events include the Welcome Reception, Regional Meet-Ups, and so much more

Helpful Conference Links

• Main Conference Website
• Schedule at a Glance
• Keynote Presenters
• In-House Counsel Panel
• Annual Conference Advisory Committee (ACAC)
• Easy to remember link for this page
• Thank You To The ACAC

A heartfelt thank-you goes to this year’s Annual Conference Advisory Committee, whose work has made this 40th celebration one to remember.

ACAC Leadership

• John Byrne, Chief Marketing Officer, Gould & Ratner
  (President-Elect, LMA International Board of Directors)

• Tasneem K. Khokha, Managing Director, GrowthPlay
  (ACAC Co-Chair, Pre-Conference Focus)

• Katie Munroe, Chief Marketing Officer, Zuckerman Spaeder LLP
  (ACAC Co-Chair)

• Nikki G. Sherrill, Chief Business Development Officer, Parker Hudson
  (ACAC Co-Chair)

ACAC Members

• Maziel Abrego, Director of Marketing and Practice Development, Vedder Price

• Cheryl Bame, Principal, Bame Public Relations

• Sadie Baron, Chief Marketing Officer, Reed Smith LLP

• Michael Blachly, Chief Marketing Officer, Gray Reed

• Ashley Black, Diversity & Inclusion Manager, Porter Hedges LLP

• Liz Boehm, Director of Client & Business Development, Benesch

• Jaclyn Braga, Director of Marketing & Business Development, Morse

• Miki Hanlen, Sr. Director, Global Field Marketing, Intapp

• Andrew Hutchinson, CEO, Databall

• Linda Sanders, Director of Client Experience, Troutman Pepper

• John Witts, Director of Marketing Technology, Faegre Drinker

Keynote Presenters

There will be two keynote presentations this year.

Crafting Messages That Resonate: Lessons from Presidential Speechwriters on Connecting with Your Audience
Speakers: Cody Keenan and Terry Szuplat, Presidential Speechwriters, Professors, and Bestselling Authors
Date & Time: Wednesday, April 23 | 4:30 p.m. ET

Forward Together: The Human Edge in an Era of Rapid Change
Speaker: Heather McGowan, Future-of-Work Strategist
Date & Time: Thursday, April 24 | 8:30 a.m. ET

‍The Most Important Thing I Can Share With You This Year

As I began planning for this year’s conference, the theme took on even greater significance for me, extending beyond LMA’s 40th anniversary celebration. There is a lot going on right now, in our firms and in the world.

This is a moment to reflect on who we are as legal marketers, as professionals, as advocates, as businesspeople, and yes, as superheroes.

Our work is about more than tactics.

That’s why the commemorative button I’ve created this year honors every one of us who shows up with courage, clarity, and consistency. Whether you are navigating firm politics, driving strategic growth, or simply advocating for what is right inside your organization:

You are a superhero.

My Message To All LMA Members: I Am Here For You

Stay Tuned As I Will Make This Your Curated Content Hub

As I have done in 2024, 2023, 2022, 2019, 2018, 2017, 2016, 2014, 2014, 2013, and 2013, I will be curating or creating content and linking to it from this blog post to provide a quick, easy place so you can find all of the information and recaps you might like to consume. I will also link to conference-related content from others.

This post will be updated frequently, so I invite you to bookmark it, as I will add content as I find it or as you let me know you’ve found it too.

This section will be updated throughout this and the coming weeks with:

• Audio reflections
• Videos that capture important moments
• LinkedIn posts
• Blog summaries
• Photos
• Takeaways from other attendees

Whether you are here in person or unable to join us this year, I will do my best to make this your ongoing window into #LMA25.

If you aren’t here this year, know that you are missed.

Presenting Your #LMA25 Annual Conference Content

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Thank you so much for spending some of your valuable time here in this post. If you have a moment, would you please share it with others in our community, too?

If I’ve missed anything or made any mistakes, you can always feel comfortable letting me know.