On April 17, Montana enacted SB 488 (the “Act”) which amends the Montana Unfair Trade Practices and Consumer Protection Act of 1973 to include false, misleading or otherwise deceptive consumer reviews or testimonials. The Act also revises the statutes of limitations for filing actions related to these unfair practices, providing a five-year timeframe for the Montana DOJ to bring an action and extending that timeframe to individual rights of action to two years. The Act also removes an annual reporting requirement that had applied to the state’s Department of Justice with respect to publication of material harmful to minors and similar violations. The Act went into effect upon passage.
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