NCAA Agrees to Ban on NIL Restrictions

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  • A bipartisan coalition of five AGs reached a final settlement with the National Collegiate Athletic Association (NCAA) to resolve allegations that the organization’s restrictions on future student-athletes’ ability to commercially use their name, image, and likeness (NIL) violate federal antitrust law.
  • As previously reported, the AGs alleged that the NCAA thwarted the ability of student-athletes to get fair compensation for their NIL by banning prospective athletes from discussing NIL opportunities prior to enrollment. The lawsuit sought a declaration that the NIL restrictions violated the Sherman Act, injunctive relief, and costs and fees, among other relief.
  • If approved, the settlement will prohibit the NCAA from reinstating the NIL recruiting ban or retaliating against the AGs or their states; require the NCAA to make public any proposed changes to rules concerning NIL and meet with the states before the rules take effect; and require the NCAA to pay fees and costs, among other terms.
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