Perhaps no use case better exemplifies the rapidly evolving privacy law landscape in the US than the legal framework surrounding companies’ use of cookies, pixels, and other web trackers.
The 119th Congress brings new challenges for companies that may find themselves subject to oversight inquiries. With Republican majority control of the House and Senate—though with a razor-thin margin in the House—we can expect Congress to focus its investigative powers on the private sector rather than a Republican executive branch. This will likely result in a significant number of investigative inquiries—using both voluntary and compulsory process—and requests for senior leaders to testify.
Originally published in Bloomberg Law - January 16, 2025.
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