In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements.
1. It gets them exposure to event organizers and people who influence those organizers.
2. It gives them credibility as someone knowledgeable and wise about the topics they cover, the areas of law they practice, and the industries they serve.
3. It shows event See more +
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements.
1. It gets them exposure to event organizers and people who influence those organizers.
2. It gives them credibility as someone knowledgeable and wise about the topics they cover, the areas of law they practice, and the industries they serve.
3. It shows event organizers they can tackle a wide range of topics.
4. It gives event organizers a preview of their stage presence.
5. When their thought leadership helps them build a social media following or a large number of subscribers to a newsletter, those followers and subscribers show event organizers people are interested in what the attorneys have to say.
6. When an attorney's thought leadership is published in third-party publications, and/or leads to media interviews and podcast invitations, event organizers realize the attorney is in demand and recognized as an established thought leader who attendees will want to hear from.
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Learn more about Wayne Pollock: https://www.linkedin.com/in/waynepollock
Learn more about Copo Strategies: https://www.copostrategies.com
Learn more about the Law Firm Editorial Service: https://www.lawfirmeditorialservice.com
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