September 12, 2025

State AGs Press Businesses to Honor Privacy Opt-Out Signals

Cozen O'Connor

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Cozen O'Connor

California AG Rob Bonta, along with AGs from Colorado and Connecticut and the California Privacy Protection Agency, announced a coordinated investigative sweep against a range of specific businesses regarding whether they are failing to comply with Global Privacy Control (GPC). GPC is a browser setting or extension that allows users to signal their preference to opt-out of the sale or sharing of their personal information to third parties.
As part of the sweep, the group sent compliance letters to businesses that appear to not be honoring consumer opt-out requests as is required by law.
This sweep is part of broader efforts by all three states to protect the privacy of personal data, including a previously reported $1.2 million settlement that California reached with Sephora regarding GPC compliance.

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