Status Updates - June 2014 #5 | Morrison & Foerster LLP - Social Media

Lately, when Facebook has wanted to increase its users’ engagement on its site, it has turned to taking out ads—on Facebook. The theme is “Where will your friends take you?”
Yahoo CEO Marissa Mayer told audiences at the International Festival of Creativity in Cannes that Tumblr, which is owned by Yahoo, is the best place for companies to do digital advertising.
Slidejoy is a new app that has a unique business model—it pays its users to read ads on their mobile phones. At about $3 per month, no one will become rich from it, but it seems to be catching on.
Facebook has won a jury trial in the U.S. District Court in Alexandria, Va., fending off a claim that it infringed on patents held by a Dutch programmer who launched a website called “Surfbook” more than a decade ago. A company called Rembrandt Social Media had alleged that a now-deceased Dutch computer programmer, Joannes Van Der Meer, developed and patented methods for running a Web-based personal diary before Facebook came into existence in 2003.

Status Updates - June 2014 #5