In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways thought leadership can support your firm's strategic plan.
1. By covering issues or developments regarding the practices and kinds of matters it's already known for
2. By covering issues or developments related to the kinds of matters it wants more of
3. By covering issues or developments in the industries it wants more clients See more +
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways thought leadership can support your firm's strategic plan.
1. By covering issues or developments regarding the practices and kinds of matters it's already known for
2. By covering issues or developments related to the kinds of matters it wants more of
3. By covering issues or developments in the industries it wants more clients in
4. By strengthening, through co-authoring or co-producing content, relationships with the referral sources and other third parties it wants to strengthen relationships with
5. By discussing the kinds of business of law/practice of law initiatives the firm wants to develop, such as ones regarding culture, professional development, etc.
6. The mere act of publishing thought leadership regarding the above five categories of topics will support a strategic plan's emphasis on attorneys producing thought leadership as part of their marketing and business development efforts
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Learn more about Wayne Pollock: https://www.linkedin.com/in/waynepollock
Learn more about Copo Strategies: https://www.copostrategies.com
Learn more about the Law Firm Editorial Service: https://www.lawfirmeditorialservice.com
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Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?
Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage).
Learn more: www.LTLAccelerator.com See less -
