The convergence of the holidays and year-end recognitions creates increased opportunities for gift giving and entertainment, and additional reasons to establish a clear company gift policy. Gifts and entertainment offered to establish and strengthen relationships can be an important contributor to a company's success. However, gifts or entertainment offered to influence or induce action by the recipient is improper and in some circumstances illegal.
A gift policy can establish clear principles and guidelines for what is acceptable and what would be regarded as improper for both giving and receiving gifts.
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