Amazon is the biggest third-party online marketplace in the United States and a go-to platform for numerous businesses. However, to get the most out of selling on Amazon, it is essential to join the Amazon Brand Registry. Membership gives you enhanced ability to sell your products and address any infringement. However, the only way to get on the Brand Registry is by pursuing a federal trademark application.
To enroll a brand in Brand Registry, your brand must have, at minimum, a pending trademark application on file with the United States Patent and Trademark Office (USPTO). Once you have filed for a trademark, you can add your mark and products to the Amazon Brand Registry.
What is a Trademark?
A trademark can be a word, phrase, logo/design, or a combination of these elements. The trademark represents the brand identity of your business and helps consumers recognize the source of your goods and/or services. Federal trademark registration with the USPTO, and other approved foreign IP offices, grants exclusive rights to the use of your name or logo for your goods or services. Trademarks are essential to protect your brand, gain customer loyalty, and ultimately, have a competitive edge in the market.
Benefits of Trademark Registration for Amazon Sellers
Amazon Brand Registry is a free program that helps protect your intellectual property, manage the accuracy of your product listings, and grow your business. The Brand Registry helps optimize your product listings and provides analytics and metrics tailored to help customers find and buy your products. Additionally, you do not have to be actively selling in the Amazon store to gain access to the Brand Registry. Even if you are not currently selling on Amazon, you can still benefit from registration.
Below are just a few of the many benefits of enrolling your trademark in the Amazon Brand Registry:
- Automated protections: Stop bad listings before they get published. When you provide data about your brand, products, and IP, Amazon implements predictive protections using machine learning to prevent bad listings.
- Report a violation: You have access to search the Amazon catalog to look for potential trademark infringement, counterfeits, and other IP violations, and report them.
- Brand Registry support: Receive assistance from specialists who can help resolve technical issues, listing problems, and policy violations.
- Brand Protection: Once you’ve detected and reported suspected IP infringement, Amazon’s feedback loops help block violations automatically—before they impact your brand or customers.
Business Owners Should Obtain a Registered Trademark
There are many benefits to using the Brand Registry, but access requires a pending application or active trademark registration. A trademark helps create customer trust, loyalty, and confidence in your products and/or services, and a registered trademark offers comprehensive legal protection for your brand, helping prevent others from using similar marks. When considering a new company, brand, or product name, you should look at the availability of a trademark to ensure a successful trademark registration.
[View source.]
