Unpacking the FTC’s New Negative Option Rule, Its Legal Challenges, and Future Uncertainty

Jennifer Archie, Marissa Boynton, Nick Goshgarian, Grant Huebner, Michelle Kim, Ghaith Mahmood
Latham & Watkins LLP
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The rule impacts both B2B and B2C subscription autorenewals and other negative option programs; however, significant legal challenges could impact the rule’s implementation.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations. Attorney Advertising.

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