Perhaps no use case better exemplifies the rapidly evolving privacy law landscape in the US than the legal framework surrounding companies’ use of cookies, pixels, and other web trackers.
Gone are the days where marketing and business teams could unilaterally decide to use web trackers on their online platforms without input from legal departments. The potential litigation risk should give all companies a reason to pause and closely evaluate their website tracking practices.
Originally published in Bloomberg Law - October 23, 2024.
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