[Webinar] Real in the Virtual: Building Trust and Demonstrating Expertise in the Age of AI

With ChatGPT’s surge in popularity, law firms are publishing more content than ever before in an attempt to feed the content beast and rank better with Google. In this webinar, digital marketing expert Emily Brady will delve into the challenges faced by attorneys and share best practices for cutting through the noise.

During this session, Emily will explore:

• Google’s E-E-A-T and its impact on search
• The evolution of legal SEO and what firms need to know to maximize visibility in 2024
• Practical strategies for showcasing authenticity and providing unique value in a sea of online legal content

FL attorneys may qualify for up to 1.0 hours of CLE credit, of which 1.0 hours are General credit, which includes 1.0 hours Technology. You will receive the reference number, issued after attendance at the live webinar.