In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and business issues instead of just the tactics they would employ when doing so.
Those benefits include:
1. The attorneys show clients they've thought deeply about the issues they're discussing in their thought leadership
2. See more +
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and business issues instead of just the tactics they would employ when doing so.
Those benefits include:
1. The attorneys show clients they've thought deeply about the issues they're discussing in their thought leadership
2. They demonstrate to clients that they have the knowledge, wisdom, and experience to help them solve their legal or business problems
3. They show clients they are aware of the trends and developments in their industries and in the attorneys' own practice areas
4. They create a connection with those clients who share, or agree with, their philosophies
5. They repel those clients who neither share nor agree with their philosophies
6. They differentiate themselves from their competitors
7. They attract like-minded lateral attorneys and staff
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Learn more about Wayne Pollock: https://www.linkedin.com/in/waynepollock
Learn more about Copo Strategies: https://www.copostrategies.com
Learn more about the Law Firm Editorial Service: https://www.lawfirmeditorialservice.com
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Learn more: www.LTLAccelerator.com See less -
