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Robyn Addis

Digital Neglect is Killing Your Law Firm’s Growth (And You Don’t Even Know It)

If your firm’s digital presence is lackluster or underperforming, it’s actively sabotaging your bottom line. While you’re focusing on billable hours and client development, a silent revenue killer is systematically draining… more

Business Development, Client Retention, Client Services, Content Marketing, Content Strategy

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Ryland Alkins

How to Improve Your Law Firm Website’s Load Speed for Better Technical SEO

In the fast-paced world of online search, every second counts. With search engines prioritizing user experience more than ever, optimizing your site’s load speed is essential for better technical SEO. Slow-loading law firm… more

Audits, Digital Media, Google, Information Technology, Java

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Sarah Brodsky

Four Reasons FAQs Make for Strong Website Content

When potential clients find themselves searching the internet for legal help, they often come bearing specific questions in mind. Those questions are often the “big ones”– the ones that define your area of law… more

Business Development, Content Strategy, Keyword Search, Marketing, SEO

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Annika Cha

Why Backlinks Are Essential for Thought Leadership at Your Law Firm

Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd… more

Business Development, Client Services, Content Marketing, Content Strategy, Law Practice Management

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Jordanna Kalkhof

The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration that’s… more

Algorithms, Artificial Intelligence, Brand, Content Marketing, Content Strategy

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Bryan Pattman

A Round-Up of 2023 SEO Trends for Law Firms

As 2023 comes around the last bend, the digital landscape continues to evolve at breakneck pace, no less so in the realm of search engine optimization (SEO). For law firms looking to stay ahead of the curve, understanding and… more

Algorithms, Artificial Intelligence, Business Development, Content Marketing, Content Strategy

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Louise Petersen

Best Practices for Backlink Outreach

When growing your law firm’s website, you’ll often hear that one of the key factors for expansion lies in backlinking, one of the components of legal SEO and digital PR. But what is backlinking, and how do you go about it?… more

Blogging Platforms, Competition, Google, Journalists, Link-Building

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Taylor Tobey Tufano

What Law Firm Marketers Need to Know About Google’s June 2025 Core Algorithm Update

Google’s June 2025 core algorithm update rolled out from June 30 through July 17, bringing noticeable changes to search rankings across various industries, including legal. What Did the June 2025 Algorithm Update Focus On? In… more

Algorithms, Artificial Intelligence, Business Development, Content Marketing, Content Strategy

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Bailey Wray

From Wall Décor to SEO Power: Making Legal Awards Work Harder for Your Firm

Legal awards aren’t merely shiny trophies for the conference room wall; they’re strategic marketing assets that can transform your firm’s online visibility, credibility, and business development efforts. While some firms chase… more

Brand, Business Development, Client Services, Content Marketing, Content Strategy

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