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Robyn Addis

Dear Lawyers: You Don’t Get All Your Business From Referrals, and I Can Prove It

Here’s a reality check that might sting: while 70% of attorneys believe referrals are their greatest channel for new business, only 30% of in-house counsel actually refer their primary law firm to peers. This massive disconnect…more

Artificial Intelligence, Business Development, Client Referrals, Content Strategy, Corporate Counsel

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Ryland Alkins

How to Improve Your Law Firm Website’s Load Speed for Better Technical SEO

In the fast-paced world of online search, every second counts. With search engines prioritizing user experience more than ever, optimizing your site’s load speed is essential for better technical SEO. Slow-loading law firm…more

Audits, Digital Media, Google, Information Technology, Java

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Sarah Brodsky

Four Reasons FAQs Make for Strong Website Content

When potential clients find themselves searching the internet for legal help, they often come bearing specific questions in mind. Those questions are often the “big ones”– the ones that define your area of law..…more

Business Development, Content Strategy, Keyword Search, Marketing, SEO

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Annika Cha

Why Backlinks Are Essential for Thought Leadership at Your Law Firm

Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd…more

Business Development, Client Services, Content Marketing, Content Strategy, Law Practice Management

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Jordanna Kalkhof

The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration that’s…more

Algorithms, Artificial Intelligence, Brand, Content Marketing, Content Strategy

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Bryan Pattman

A Round-Up of 2023 SEO Trends for Law Firms

As 2023 comes around the last bend, the digital landscape continues to evolve at breakneck pace, no less so in the realm of search engine optimization (SEO). For law firms looking to stay ahead of the curve, understanding and…more

Algorithms, Artificial Intelligence, Business Development, Content Marketing, Content Strategy

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Louise Petersen

Best Practices for Backlink Outreach

When growing your law firm’s website, you’ll often hear that one of the key factors for expansion lies in backlinking, one of the components of legal SEO and digital PR. But what is backlinking, and how do you go about it?…more

Blogging Platforms, Competition, Google, Journalists, Link-Building

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Taylor Tobey Tufano

Don’t Let Your Blog Live in the Basement: Why Subdomains Sink SEO

You wouldn’t build a dream home on your property, then pour all your time, money, and craftsmanship into the shed out back. But when law firms publish content to a blog on a subdomain, that’s exactly what they’re doing. Instead…more

Analytics, Blogs, Brand, Content Marketing, Content Strategy

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This profile may constitute attorney advertising. Prior results do not guarantee a similar outcome. Any correspondence with this profile holder does not constitute a client/attorney relationship. Neither the content on this profile nor transmissions between you and the profile holder through this profile are intended to provide legal or other advice or to create an attorney-client relationship.

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