ChatGPT, Perplexity, Google’s AI Overviews, and dozens of emerging AI search options are quietly reshaping how people discover attorneys. The question isn’t whether AI search will matter for your firm; it’s whether you’ll…
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/ Law Firm Marketing, Science, Computers, & Technology
Legal awards aren’t merely shiny trophies for the conference room wall; they’re strategic marketing assets that can transform your firm’s online visibility, credibility, and business development efforts. While some firms chase…
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/ Law Firm Marketing, Law Practice Products & Services
Google’s June 2025 core algorithm update rolled out from June 30 through July 17, bringing noticeable changes to search rankings across various industries, including legal. What Did the June 2025 Algorithm Update Focus On? In…
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/ Law Firm Marketing, Science, Computers, & Technology
If your firm’s digital presence is lackluster or underperforming, it’s actively sabotaging your bottom line. While you’re focusing on billable hours and client development, a silent revenue killer is systematically draining…
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/ Law Practice Products & Services, Science, Computers, & Technology
Here’s a reality check that might sting a little: the last thing a referred client does before contacting you isn’t pick up the phone—it’s fire up Google. That warm referral from your best client? It comes with a digital audit…
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/ Law Firm Marketing, Science, Computers, & Technology
You wouldn’t build a dream home on your property, then pour all your time, money, and craftsmanship into the shed out back. But when law firms publish content to a blog on a subdomain, that’s exactly what they’re doing. Instead…
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/ Law Firm Marketing, Science, Computers, & Technology
Here’s a reality check that might sting: while 70% of attorneys believe referrals are their greatest channel for new business, only 30% of in-house counsel actually refer their primary law firm to peers. This massive disconnect…
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/ Communications & Media Law, Law Firm Marketing, Science, Computers, & Technology
Digital underperformance is creating measurable business risk for law firms. Between 2024 and 2025, Am Law 200 firms collectively lost over 1.4 billion backlinks—digital credibility signals that directly impact search visibility…
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/ Law Firm Marketing, Law Practice Products & Services
A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration that’s…
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/ Communications & Media Law, Intellectual Property, Law Firm Marketing, Science, Computers, & Technology
The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm…
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/ Communications & Media Law, Law Firm Marketing, Science, Computers, & Technology
The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United States claimed to have used…
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/ Law Firm Marketing, Law Practice Products & Services, Science, Computers, & Technology
Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible…
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/ Law Practice Products & Services, Law Firm Marketing, Science, Computers, & Technology
Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd…
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/ Law Practice Products & Services, Law Firm Marketing, Science, Computers, & Technology
As 2023 comes around the last bend, the digital landscape continues to evolve at breakneck pace, no less so in the realm of search engine optimization (SEO). For law firms looking to stay ahead of the curve, understanding and…
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/ Law Firm Marketing
As a legal marketer, you’ve probably been aware of the switch from Universal Analytics (UA) over to GA4 in July. Now that it’s been a few months since GA4 entirely replaced UA it’s important for you to understand how valuable of…
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/ Law Firm Marketing, Law Practice Products & Services, Science, Computers, & Technology
