Wouldn’t it be amazing if every quality lead visiting your law firm’s website immediately became a client?…
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/ Law Firm Marketing
Is your law firm targeting the wrong audience? Digital marketing has so many moving parts, it’s easy to lose focus and chase after wrong metrics. We fall into the trap of assuming that rising numbers are always positive, while…
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/ Law Firm Marketing, Law Practice Products & Services
Today’s law firms stand at a crossroads. The legal industry is experiencing unprecedented technological advancement, with artificial intelligence transforming everything from document review to client communication. Yet when it…
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/ Law Firm Marketing, Law Practice Products & Services, Science, Computers, & Technology
With more than 1 billion users globally, LinkedIn remains the premier platform for professional networking. But while I know from my own experience that a strong LinkedIn presence can help lawyers attract new clients and…
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/ Law Firm Marketing
If your law firm wants to stay connected with clients and prospects, you can’t afford to ignore the power of email. According to Hubspot, email marketing generates an average ROI of $42 for every $1 spent, significantly higher…
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/ Law Firm Marketing
Is your law firm struggling to stand out in today’s crowded legal marketplace? Pivoting to more video content could be just the game-changer you’ve been looking for…
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/ Law Firm Marketing
Selling to law firms isn’t just about pitching your product or service—it’s about demonstrating value.
With so many offers—new technologies, software, and services—coming their way on a daily basis, most firms struggle to…
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/ Law Firm Marketing, Science, Computers, & Technology
Is your firm unknowingly surrendering potential clients to its competitors?
Prospects are online everyday researching the legal services they need, but if your pages aren’t appearing for the keywords they query, they’re going…
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/ Law Firm Marketing
Your professional bio is more than a formality—it’s often the first impression you leave with potential clients. When someone hires an attorney, they’re not just choosing a service; they’re placing their trust in someone they…
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/ Law Firm Marketing, Law Practice Products & Services
When it comes to attracting and nurturing qualified leads, SEO and social media are among the most critical tools available to your law firm. But while each is formidable on its own, I don’t think anything quite matches their…
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/ Law Firm Marketing
Case studies are one of the most powerful tools in the law firm marketing arsenal.
Showcasing how your firm helped a real client resolve actual legal challenges allows you to clearly demonstrate its expertise, build…
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/ Law Firm Marketing
In today’s digital-first world, your law firm’s website is more than just a virtual brochure—it’s your most powerful marketing asset. Yet, I’ve encountered countless law firm websites that failed to convert visitors into leads,…
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/ Law Firm Marketing
LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal marketers, posting on…
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/ Law Firm Marketing
Gone are the days when traditional SEO tactics could guarantee visibility. AI-driven search technologies and large language models (LLMs) like Google’s AI Mode and OpenAI’s ChatGPT are drastically reshaping how users find…
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/ Law Firm Marketing, Science, Computers, & Technology
Is your firm prepared for Google’s latest update to Local Services Ads (LSA)?
Starting next month, Google will implement new verification requirements for legal service providers designed to significantly enhance the security…
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/ Law Firm Marketing
