Author Info for IMS Legal Strategies

Justin R. Anderson, PhD

Best Practices for Materiality Surveys in False or Deceptive Advertising Cases

This article provides an overview of materiality’s important role in false and deceptive advertising law, centered around the role of consumer surveys. It explains the legal requirements for materiality under different… more

Advertising, Consumer Protection Laws, Deceptive Intent, False Advertising, Federal Trade Commission (FTC)

See all updates »

Adam Bloomberg

Targeting Safetyism in Defense Voir Dire | Episode 71

Explore how safetyism drives high jury verdicts and how defense teams can effectively navigate this evolving mindset in the courtroom. In this episode, IMS Senior Jury Consulting Advisor Dr. Jill Leibold and Senior Jury… more

Defense Strategies, Jury Consultants, Jury Selection, Jury Trial, Litigation Strategies

See all updates »

Keith A. Botner, PhD

Best Practices for Materiality Surveys in False or Deceptive Advertising Cases

This article provides an overview of materiality’s important role in false and deceptive advertising law, centered around the role of consumer surveys. It explains the legal requirements for materiality under different… more

Advertising, Consumer Protection Laws, Deceptive Intent, False Advertising, Federal Trade Commission (FTC)

See all updates »

Andrew Buckley

The Sky’s the Limit: The Many Ways Drone Footage Can Benefit Your Case

If you are like most attorneys, you think of drones in terms of their ability to capture images of large expanses of land and sea—and they are great for that purpose. But Andrew Buckley, trial consultant and a certified drone… more

Best Practices, Defense Strategies, Drones, Evidence, Expert Testimony

See all updates »

Michelle Cooper, Esq.

The Power of Analogies in Securities Litigation

In high-stakes securities litigation, trial teams often find themselves at a crossroads—how do you present intricate financial concepts to a jury that may have little to no background with the industry and relevant laws? The… more

Consultation, Corporate Governance, Corporate Misconduct, Jury Selection, Jury Trial

See all updates »

Jennifer Cuculich, JD

From the Classroom to the Courtroom: Adopting a Juror-Focused Mindset

Three years of law school can teach us many things. But what they do not do very well—as we typically discover soon after graduating—is prepare us for the actual practice of law. For those of us who always planned to be… more

Evidence, Jury Consultants, Jury Instructions, Jury Selection, Jury Trial

See all updates »

Jeff Dahm

5 Winning Courtroom Tips From the Hot Seat

The role of the trial technician—sometimes referred to as a courtroom technology specialist, trial consultant, or hot seat operator—is to quickly find and display documents and video, thus enabling seamless presentation by the… more

Eyewitness Testimony, Jury Trial, Jury Verdicts, Legal Project Management, Litigation Strategies

See all updates »

Matt Diaddigo

5 Tips for Med Mal Expert Testimony from a Hot Seat Veteran

As a presentation technology consultant, I have been sitting in the hot seat for almost 25 years. I average one trial a month with about 75% being medical malpractice (med mal) cases. I work with both plaintiff and defense… more

Credibility, Cross Examination, Depositions, Expert Testimony, Expert Witness

See all updates »

Chris Dominic

[Webinar] Elevate | The Impact of Vocational Experts in Injury-Related Litigation - August 28th, 11:00 am CT

In high-stakes personal injury litigation, a qualified vocational expert with proven experience can mean the difference between a credible damages narrative and one that falls apart under scrutiny. Join IMS on Thursday,… more

Bodily Injury, Calculation of Damages, Daubert Standards, Evidence, Expert Testimony

See all updates »

Erica Evans

Social Media Dos & Don’ts for Expert Witnesses

Being an expert witness is a demanding task, but an expert’s testimony is crucial and can either make or break a client’s case. Credibility is paramount for any expert witness; it is the foundation an expert stands on to… more

Discovery, Evidence, Expert Testimony, Expert Witness, Litigation Strategies

See all updates »

Tracy Farrell

How To Make The Most Of Limited Voir Dire

In a perfect world, counsel can accomplish many goals during voir dire—but when a judge puts a strict clock on the process, those goals quickly narrow. Whether you have 15 or 45 minutes, or some amount to be determined, only… more

Jury Selection, Jury Trial, Trial Practice Guidance, Trial Preparation, Voir Dire

See all updates »

Melissa Gomez

Want to Improve Credibility? Embrace Your Witness’s Humanity

In a commercial dispute involving allegations against a manufacturing plant, plaintiff’s counsel was cross-examining a plant manager… more

Business Disputes, Client Services, Commercial Court, Defense Strategies, Discovery

See all updates »

Olivia Goodman

Does Attorney Gender Affect Trial Outcomes?

In March 2025, UN Women—a United Nations agency that studies and tracks issues of gender equality around the world—indicated that in 2024, “almost one quarter of countries reported … backlash on gender equality.” One proposed… more

Bias, Data Collection, Expert Witness, Gender Discrimination, Gender Equity

See all updates »

Tina Grenier

Social Media Dos & Don’ts for Expert Witnesses

Being an expert witness is a demanding task, but an expert’s testimony is crucial and can either make or break a client’s case. Credibility is paramount for any expert witness; it is the foundation an expert stands on to… more

Discovery, Evidence, Expert Testimony, Expert Witness, Litigation Strategies

See all updates »

Alexa Hiley

Does Attorney Gender Affect Trial Outcomes?

In March 2025, UN Women—a United Nations agency that studies and tracks issues of gender equality around the world—indicated that in 2024, “almost one quarter of countries reported … backlash on gender equality.” One proposed… more

Bias, Data Collection, Expert Witness, Gender Discrimination, Gender Equity

See all updates »

Barbara Hillmer

Stereotypes Won’t Get You Far in Jury Selection

In jury selection, it is not uncommon to hear an attorney or client make a comment that reflects their long-held belief that certain stereotypes will cause a person to naturally lean in one direction or another. For example, we… more

Jury Selection, Jury Trial, Trial Practice Guidance, Trial Preparation

See all updates »

Bruce Isaacson

Best Practices for Materiality Surveys in False or Deceptive Advertising Cases

This article provides an overview of materiality’s important role in false and deceptive advertising law, centered around the role of consumer surveys. It explains the legal requirements for materiality under different… more

Advertising, Consumer Protection Laws, Deceptive Intent, False Advertising, Federal Trade Commission (FTC)

See all updates »

Stacey Jordan

Communicating to the Visual Learners on the Jury

Visual presentations have become the most effective communication tools for explaining complex stories to audiences. The heavy use of social media platforms has wired some modern viewers to become visual learners. When these… more

Best Practices, Defense Strategies, Eyewitness Testimony, Jury Trial, Litigation Strategies

See all updates »

Tim Kirkman

Working with Experts Under the New 702 Rule

On June 7, 2022, the Judicial Conference Committee on Rules of Practice and Procedure approved amendments to several of the Federal Rules of Evidence—including Rule 702, which governs the admissibility of expert witness… more

Admissibility, Daubert Standards, Evidence, Expert Testimony, Expert Witness

See all updates »

Jill Leibold

Does Attorney Gender Affect Trial Outcomes?

In March 2025, UN Women—a United Nations agency that studies and tracks issues of gender equality around the world—indicated that in 2024, “almost one quarter of countries reported … backlash on gender equality.” One proposed… more

Bias, Data Collection, Expert Witness, Gender Discrimination, Gender Equity

See all updates »

Lindsay Roberts

How to Unleash the Power of Segmentation

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was actually largely male. While the… more

Advertising, Algorithms, Brand, Business Development, Business Strategies

See all updates »

Dan Martin

The Art of Teaching Complex Technology in Patent Litigation - IMS Insights Podcast Episode 67

In this episode, IMS Senior Client Success Advisor Adam Bloomberg is joined by Professor Ian Cullimore, expert witness and patent inventor, and IMS Trial Consulting Lead Dan Martin to explain how to simplify sophisticated… more

Intellectual Property Litigation, Intellectual Property Protection, Litigation Strategies, Patent Infringement, Patent Litigation

See all updates »

David Metz

Conspiracy-Minded Jurors: A Defense Playbook

In the aftermath of Hurricane Helene's damage to western North Carolina, a new conspiracy theory gained traction. This conspiracy held that the federal government manipulated the weather as Hurricane Helene hit North Carolina to… more

Bias, Burden of Proof, Corporate Misconduct, Dismissals, Evidence

See all updates »

Jorge Monroy

Giving Anger a Voice: Approaching Anti-Corporate Frustration Through Trial Strategy

The assassination of UnitedHealthcare CEO Brian Thompson ignited a complex array of public reactions. Amid the standard shock and sympathy, many less orthodox responses emerged: expressions of dark humor, bitter comparisons of… more

Compliance, Corporate Governance, Corporate Misconduct, Damages, Enforcement Actions

See all updates »

M'Lynn Phillips

Sustainable Practices: How Law Firms Can Reduce Their Carbon Footprint

With global concern over climate change, it is not surprising that law firms are becoming more focused on reducing their carbon footprint and embracing sustainable practices. They recognize that even though they do not produce… more

Carbon Emissions, Climate Change, Environmental Social & Governance (ESG), Greenhouse Gas Emissions, Sustainability

See all updates »

Merrie Jo Pitera, PhD

Choosing the Right Corporate Representative

Is there anything you would like to say to my client right now?” asked the attorney roleplaying plaintiff’s counsel in a recent witness preparation session. The witness, a corporate representative for a trucking company whose… more

Corporate Counsel, Expert Witness, Jury Consultants, Jury Selection, Legal Project Management

See all updates »

Nick Polavin

Conspiracy-Minded Jurors: A Defense Playbook

In the aftermath of Hurricane Helene's damage to western North Carolina, a new conspiracy theory gained traction. This conspiracy held that the federal government manipulated the weather as Hurricane Helene hit North Carolina to… more

Bias, Burden of Proof, Corporate Misconduct, Dismissals, Evidence

See all updates »

Keith Pounds, PhD

Giving Anger a Voice: Approaching Anti-Corporate Frustration Through Trial Strategy

The assassination of UnitedHealthcare CEO Brian Thompson ignited a complex array of public reactions. Amid the standard shock and sympathy, many less orthodox responses emerged: expressions of dark humor, bitter comparisons of… more

Compliance, Corporate Governance, Corporate Misconduct, Damages, Enforcement Actions

See all updates »

Kyle Rawn

How to Unleash the Power of Segmentation

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was actually largely male. While the… more

Advertising, Algorithms, Brand, Business Development, Business Strategies

See all updates »

Sully Ridout

An Insider’s Guide to Tutorial Production

As the seasoned IP professional knows, a technology tutorial is a presentation submitted to the court to educate about the patent(s)-in-suit. The tutorial is the first real opportunity to visually establish a narrative for your… more

Intellectual Property Protection, Litigation Strategies, Patent Infringement, Patent Litigation, Patent-in-Suit

See all updates »

Christopher Ritter, JD

Overcoming Reptile Dysfunction At Trial, Part 3: Core Values Of The Brain

This is the third in a series of articles presenting the "Theory of Core Values" as an explanation of how jurors reach their verdicts. I developed this theory over the past 40 years as a trial lawyer, law school professor, and… more

Juror, Jury Trial, Trial Practice Guidance, Trial Preparation, Voir Dire

See all updates »

Brian Schutzman

5 Key Considerations Regarding the Use of 3D Animation for Litigation

In recent years, 3D animation has emerged as a powerful tool for teaching and transforming complex information into a digestible and compelling visual. Animation brings a case to life and can have a greater impact on juries,… more

Evidence, Expert Testimony, Expert Witness, Litigation Strategies, Trial Practice Guidance

See all updates »

Brianna Smith

The Truth Told Well: Medical Malpractice Witness Preparation

Nuclear verdicts are an ever-present peril looming over today’s medical malpractice trials. In 2022’s Thapa v. St. Cloud Orthopedic Associates, jurors handed down one of the most shocking med-mal verdicts to that point: $111… more

Health Care Providers, Medical Malpractice, Negligence, Physicians, Standard of Care

See all updates »

Molly Spencer, PhD

Best Practices for Materiality Surveys in False or Deceptive Advertising Cases

This article provides an overview of materiality’s important role in false and deceptive advertising law, centered around the role of consumer surveys. It explains the legal requirements for materiality under different… more

Advertising, Consumer Protection Laws, Deceptive Intent, False Advertising, Federal Trade Commission (FTC)

See all updates »

Andrew Spingler

Trial Preparation Through a Strategic Lens

We know that successful trial outcomes are rarely the result of a single, game-changing moment. Instead, they are built on preparation, precision, and the cumulative impact of small, strategic decisions. In a recent IMS Elevate… more

Best Practices, Closing Arguments, Consultants, Expert Testimony, Expert Witness

See all updates »

Kacy Turner

[Webinar] Elevate | The Impact of Vocational Experts in Injury-Related Litigation - August 28th, 11:00 am CT

In high-stakes personal injury litigation, a qualified vocational expert with proven experience can mean the difference between a credible damages narrative and one that falls apart under scrutiny. Join IMS on Thursday,… more

Bodily Injury, Calculation of Damages, Daubert Standards, Evidence, Expert Testimony

See all updates »

IMS Legal Strategies

"My best business intelligence, in one easy email…"

"My best business intelligence,
in one easy email…"