A ghostwriter works with a client to think through the client’s ideas about a particular topic, helps frame the topic, and pulls out valuable knowledge, wisdom, and insights about the topic from the client during a live…
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy.
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/ Law Firm Marketing
“Business of law” thought leadership is a secret recruiting weapon that few law firms realize they can wield -
Too few law firms are creating “business of law” thought leadership. As a result, they’re missing out on the Trojan…
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers, when mapping out their thought leadership strategy, should focus on the angles they take in their thought…
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It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to…
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) discusses five groups of people you can build better bonds with by co-authoring thought leadership together.
Those five groups…
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four under-the-radar sources of thought leadership inspiration at conferences.
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You don’t need to have revolutionary thoughts to be successful with your thought leadership program. You simply need to consistently publish thoughts that provide guidance and insights.
You might think thought leadership is…
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/ Business Organizations, Law Firm Marketing, Law Practice Products & Services
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what the demise of 2,886 newspapers since 2005 can teach law firms about their own thought leadership efforts.
For more…
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/ Law Practice Products & Services, Law Firm Marketing
I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a…
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a proactive—and effective—crisis management tool for lawyers and law firms who are prolific…
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why law firms and their new lateral partners and lateral practice groups should employ a Thought Leadership Blitz to jumpstart…
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Mine your law firm’s awards submissions for thought leadership topic gold-
Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,…
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why your thought leadership today should have these three things if it stands any chance of being read by your target…
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If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles -
Far too many professionals, including attorneys, don’t…
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