Today, even with the changing content marketing and thought leadership marketing landscapes, bylined articles are too valuable not to be part of your thought leadership program…
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/ Communications & Media Law, Law Firm Marketing
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways thought leadership can support your firm's strategic plan.
1. By covering issues or developments regarding the…
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/ Law Practice Products & Services, Law Firm Marketing
Take a look at what your thought leadership says about you. If you’re not happy with what it says, do something about it.
Before we venture out into the world each day, we tend to look at ourselves in the mirror to make…
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/ Law Firm Marketing, Law Practice Products & Services
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why thought leadership is a compounding asset whose benefits increase in value over time.
Those benefits include audience…
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/ Law Practice Products & Services, Law Firm Marketing
In today’s noisy and fast-changing content landscape, attorneys and law firms should strive to become THE DESTINATION for thought leadership in the eyes of their clients and referral sources—not merely A SOURCE of it…
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/ Law Firm Marketing, Law Practice Products & Services
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms.
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/ Law Practice Products & Services, Law Firm Marketing
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) discusses the two words that explain why thought leadership is such an important marketing and business development tool for attorneys…
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/ Law Practice Products & Services, Law Firm Marketing
Regularly producing thought leadership content can help you become a better, more appealing presenter in several ways, including by building an audience and improving how you communicate your ideas.
Creating content and…
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/ Law Firm Marketing
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and…
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/ Law Practice Products & Services, Law Firm Marketing
Instead of shouting about the large settlements and verdicts in their cases, plaintiffs’ firms can craft thought leadership regarding those results to build referral relationships, get more cases, and recruit top…
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/ Law Firm Marketing
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements.
1. It gets them exposure to event organizers…
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/ Law Practice Products & Services, Law Firm Marketing
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four tips for attorneys and their law firms when converting webinars into thought leadership articles:
1. Make sure the…
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/ Law Practice Products & Services, Law Firm Marketing
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability:
- Availability…
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/ Law Practice Products & Services
Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise.
Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought…
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/ Law Firm Marketing, Law Practice Products & Services
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content targeting…
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/ Law Firm Marketing
