Because cross-selling, or cross-serving as some prefer to call it, can be a challenging endeavor in many law firms, and given James Barclay’s friendship, I didn’t want to miss his session at our recent Legal Marketing…
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/ Law Firm Marketing, Law Practice Products & Services
The In-House Counsel Panel at the 2025 Legal Marketing Association (LMA) Annual Conference offered something that our conference attendees always find valuable: unfiltered client insights…
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/ Law Firm Marketing
Former Obama speechwriters Cody Keenan and Terry Szuplat opened the 2025 Legal Marketing Association (LMA) Annual Conference (#LMA25) with a keynote that brought this attendee to her feet once or twice. Moderated masterfully by…
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/ Law Firm Marketing, Law Practice Products & Services
Heather E. McGowan, a globally recognized future-of-work strategist and best-selling author, delivered a keynote that brought equal parts clarity, urgency, and inspiration to attendees of the Legal Marketing Association’s Annual…
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/ Law Firm Marketing
I am here with more than 1300 of my colleagues in legal marketing and business development for the 2025 Legal Marketing Association Annual Conference in Washington, D.C. This year is very special to us because it is LMA’s 40th…
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/ Law Firm Marketing
Prepare For Trump Executive Orders To Hit Your Law Firm
What happens when the Trump administration issues an executive order against your firm, or the EEOC comes knocking to question your DEI policies and programs?
These 9…
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/ Constitutional Law, Law Practice Products & Services, Law Firm Marketing
I recently had the privilege of attending the Women + AI Summit in Nashville, an event that brought together 150 to 200 incredibly smart and passionate individuals. The common theme among us is that we are all committed to…
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/ Law Firm Marketing
As nice as it would be if the firm shared all of the content that you create, such as when you write a blog post, record a video, or appear on a podcast, and you think, “Oh, great, the firm will share it for me, and that’s all I…
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/ Law Firm Marketing
If you know that genuinely interacting with those you care the most about on LinkedIn is important, then I want to make sure those people are seeing your comments. Your time is much too valuable for your comments to get lost, so…
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/ Law Firm Marketing
Let’s talk about the important skill of asking the follow-up question. This is one of the most important skills you can develop…
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/ Law Firm Marketing
Artificial Intelligence and Generative AI, or Gen AI, can be overwhelming.
I want you to make sure you are not falling too far behind because you are overwhelmed or confused.
In this brief episode of Legal Marketing Minutes, I…
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/ Law Practice Products & Services, Law Firm Marketing
There are many professionals who are hesitant to share what they know on social and digital media because they can’t imagine what they would have to say that people would want to read, hear, and/or see…
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/ Law Firm Marketing
Creating viral videos, podcasts, posts, and other content has been desirable to many for a long time. Who wouldn’t want their content to go viral? Today, let’s discuss 4 important points about viral posts that you will want to…
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/ Law Firm Marketing
During the recent LMA, or Legal Marketing Association, annual conference in San Diego, one of the highlights was a panel discussion led by the incomparable Deborah Brightman Farone. Deborah moderated a stellar panel of “four of…
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/ Law Firm Marketing, Law Practice Products & Services
As you might have guessed from the title of this blog post, the theme for this year’s conference is ALL IN. It makes perfect sense because, as the conference website says, “get ready to go ALL IN at the largest global meeting…
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/ Law Firm Marketing
