Passle

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1a Walton Crescent
Oxford, OX1 2JG United Kingdom
Phone: +44 (0)20 3970 3403
Areas Of Practice
  • Business Development
  • Information & Data
  • Legal Marketing
  • Software & Technology
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  • Maryland
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  • United Kingdom
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Publications About Authors

James Barclay

Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175

Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but also… more

Artificial Intelligence, Business Development, CMOs, Content Marketing, Content Strategy

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Alistair Bone

How Law Firm Leaders Use Thought Leadership to Drive Growth: Passle CMO Series Live Special

In this special edition of the CMO Series Podcast, we revisit one of the standout sessions from last week’s CMO Series Live in New York. This episode explores how managing partners and senior leaders are using thought leadership… more

Business Development, Content Marketing, Firm Leadership, Law Firm Partners, Thought Leadership

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Charles Cousins

Courtney Beauzile of Robins Kaplan on Building High-Performance Marketing & BD Teams in Modern Law Firms - Passle's CMO Series Podcast

In today’s legal market, mid-size firms are proving they can punch well above their weight, and the secret often lies in bold, strategic marketing leadership. In this episode of the CMO Series Podcast, Charles Cousins speaks… more

Business Development, Business of Law, CMOs, Digital Markets Strategy, Diversity

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Cam Dobinson

CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development

In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer. Cam Dobinson was joined on stage by Kelly Harbour, Chief Business Development Officer at Goulston… more

Business Development, Content Marketing, Content Strategy, Marketing Perspectives, Professional Development

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Will Eke

CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership

Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens client relationships. The real challenge is uniting lawyers on one platform to centralise and… more

Business Development, CMOs, Content Marketing, Content Strategy, Internal Communications

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Tom Elgar

Rohan Massey of Ropes & Gray on The Role of Thought Leadership on the Path to Managing Partner - Ep 2 Passle's Rainmakers Podcast

What does it really take to become a Rainmaker? Rising to the level of managing partner requires not only legal expertise and experience but, also, the ability to generate revenue and drive the firm’s growth. Building… more

CMOs, Thought Leadership

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Jennifer Green

Tammy Mangan of Cohen Milstein Sellers & Toll on identifying and taking advantage of opportunities as a legal marketer - Passle's CMO Series Podcast

Change is inevitable. But how law firms react to it is a defining characteristic of successful legal marketing. Shifts in the economy, emerging industries and changes in regulation happen often and being able to respond to new… more

Business Development, Collective Management Organizations (CMOs), Marketing

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Connor Kinnear

Jeffrey Greenbaum of FKKS on Mastering Thought Leadership for Growth - EP1 CMO Series Rainmakers

Welcome to the first episode of CMO Series Rainmakers, where we explore how the legal industry’s most influential leaders have leveraged thought leadership to build their brands, drive business growth, and strengthen client… more

Business Development, Business Strategies, Content Marketing, Firm Leadership, Law Practice Management

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Charlotte Knight

Paul Modley of AMS on Belonging by Design: Building DEIB That Lasts - CMO Series REPRESENTS

Diversity, Equity, and Inclusion has become a critical framework for organisations striving to create more supportive environments for both current and prospective employees. As the competition for talent intensifies, firms are… more

Career Development, Change Management, Corporate Culture, Diversity, Diversity and Inclusion Standards (D&I)

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Ed Lovatt

Ralph Allen of Kelley Drye & Warren on Driving Profitability: The Intersection of Operations & BD - Passle's CMO Series Podcast EP146

Fresh from the COO panel at CMO Series Live in New York, Ralph Allen, Chief Operating Officer of Kelley Drye & Warren, joins the CMO Series Podcast to share his insights on strategically aligning law firm operations with… more

Business Development, Content Strategy, Law Firm Ownership, Law Practice Management, Marketing Perspectives

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Eugene McCormick

Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special

In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York. Eugene McCormick set the stage for an engaging discussion with Alison Arjoon, the Chief Marketing and… more

Business Development, Client Services, Content Marketing, Content Publishing, Content Strategy

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Sam Page

CMO Series Live Special: The AI Revolution and What it Means for CMOs

On Thursday 5th June, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed incredible sessions led by marketing and law firm leaders. Today, we are revisiting one of the standout sessions from the day,… more

Artificial Intelligence, Business Development, Client Retention, Content Marketing, Firm Leadership

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Yasmin Zand

Dr Karen Kahn of Threshold Advisors on Bridging the Cross-Selling Gap - Passle's CMO Series Podcast

Law firms continue to struggle with getting their lawyers to cross-sell effectively, leaving significant revenue untapped. The good news is that with the right strategic shift, firms can close the gap between their professionals… more

Artificial Intelligence, Business Development, Business of Law, CMOs, Cross-Selling

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This profile may constitute attorney advertising. Prior results do not guarantee a similar outcome. Any correspondence with this profile holder does not constitute a client/attorney relationship. Neither the content on this profile nor transmissions between you and the profile holder through this profile are intended to provide legal or other advice or to create an attorney-client relationship.

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