Paula Zirinsky explores how emotional essence and rational positioning shape brands across B2C and professional services—and why people themselves are the ultimate brand stewards…
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/ Law Firm Marketing
Survey says: Lawyers’ biggest BD roadblocks aren’t ability but mindset. Rebecca Hnatowski shows how to turn hesitation into lasting growth…
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/ Law Practice Products & Services, Law Firm Marketing
A recap of some of the most widely read news, analysis, and commentary published on JD Supra during August, 2025…
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/ Law Firm Marketing, Law Practice Products & Services
Your audience is human first, professional second. Talk to them that way. LIMELIGHT's Meg McEvoy finds markeing inspiration at ILTACON…
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/ Law Firm Marketing
From Mike Mellor, a call to action for managing partners to leverage their firm’s collective experience…
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/ Law Practice Products & Services, Law Firm Marketing
In this Q&A, two legaltech leaders at Lexitas, Nicole Arango, President Court Reporting, and Jason Primuth, Chief Innovation Officer, explore how AI-powered solutions are helping legal teams accelerate their case prep and craft…
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/ Electronic Discovery, Law Practice Products & Services
One JD Supra article opened the door to multiple media opportunities—here’s how your firm can do the same…
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/ Law Firm Marketing
A recap of some of the most widely read news, analysis, and commentary published on JD Supra during July, 2025…
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/ Business Organizations, Law Practice Products & Services, Law Firm Marketing
JD Supra and LIMELIGHT are conducting a short survey to share with law firm leaders how you engage with their alerts, blog posts, newsletters, articles, and other such content. Make your voice heard…
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LIMELIGHT's Amy Hanan shares a list of what to avoid when publishing thought leadership that aims to reach legal decision-makers and drive visibility and relationships…
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/ Law Firm Marketing
Calling all corporate counsel: what do you want from law firm thought leadership? Take our survey…
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/ Law Practice Products & Services, Law Firm Marketing
When things inevitably shift, the lawyers with strong reputations and broad relationships are the ones who land on their feet…
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/ Law Firm Marketing
When the economy stalls, many firms instinctively cut back. However, Paula Zirinsky of Zirinsky Strategy says growth during these times is not completely stopping; it is merely shifting…
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/ Law Firm Marketing
The Legal Marketing Association Silicon Valley City Group hosted their annual In-House Counsel Summit on Wednesday, June 11. The conversation featured Rob Chesnut - Former GC/Chief Ethics Officer at Airbnb; Nadim Hegazi - Senior…
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/ Business Organizations, Law Firm Marketing
Why leading firms are making client experience a strategic priority—and how it fuels relationships and revenue…
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/ Law Firm Marketing
