Society54

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9692 Brandybuck Dr
Charlotte, NC 28269, United States

Areas Of Practice

Business Development
Firm/Practice Management
Legal Marketing
Software & Technology
Training & Education

Locations

Other U.S. Locations

Alabama
California
Colorado
Florida
North Carolina
Ohio
South Carolina
Texas

Other Countries

Belgium

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Publications About Authors

Sara Goddard

Your Clients Are Talking—Are You Listening? Turning Client Feedback into Growth for Law Firms

Now more than ever, law firms of all sizes are laser-focused on generating new business. While client acquisition is vital, sustainable growth also comes from within. Think stronger relationships, better service, and deeper… more

Best Practices, Business Development, Client Communication, Client Retention, Client Services

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Jessica Goldberg

Future-Ready – Equipping MBD Teams to Navigate and Leverage Emerging Technologies

Technology has the power to transform legal marketing and business development, but with new tools and trends emerging constantly, it’s easy to feel overwhelmed. How can firms stay ahead of the curve, choose the right solutions,… more

Automation Systems, Business Development, Data Management, Emerging Technologies, Innovation

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Emily Hillman

The Power of Influence: Leading Without a Title

Not all superheroes wear capes…and not all leaders carry a leadership title. Sometimes we are asked to lead an initiative or chair a committee with a team of people that are not our direct reports. Sometimes we must step up and… more

Best Practices, Career Development, Collaboration, Credibility, Influencers

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Jill Huse

Billable Mindset, Strategic Blindspot: Why MBD Must Start Thinking Like Lawyers to Drive Change

Lawyers are trained to build cases. They think in precedent, construct arguments, track hours, and quantify value through output. In contrast, Marketing and Business Development (MBD) professionals often operate on intuition,… more

Business Development, Client Services, Content Marketing, Law Firm Partners, Law Practice Management

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Heather McCullough

Strategic Planning for Law Firms: Turning Metrics into Meaningful Change

At Society 54, we believe strategy shouldn't be confined to a binder or pulled out for review only once a year. It should be actionable, dynamic, and directly tied to real-time insights into your firm's operations. In today's… more

Analytics, Best Practices, Business Development, Business Strategies, Case Management

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Katy von Treskow

Lateral Partner Integration, Part 1 The Importance of Partnering with Marketing and Business Development Departments to Successfully Integrate Lateral Partners

Integrating lateral partners into a law firm is a multifaceted process that goes far beyond onboarding logistics. It requires strategic planning, cultural alignment, and—most critically—collaboration across departments. Among… more

Brand, Business Development, Client Retention, Collaboration, Firm Leadership

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Meg Williams

The Untapped Power of Law Firm Alumni Programs

In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue… more

Business Development, Career Development, Client Referrals, Client Services, Content Marketing

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Society54

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